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“Translating Applications Became a Popular way to Increase Sales and Number of Users” According to Recent One Hour Translation Survey

July 17, 2013

Survey conducted by One Hour Translation, the largest professional translation service online, finds that increasing number of successful applications are translated to different languages to increase application popularity and sales

NEW YORK, July 17, 2013 /PRNewswire/ –

“Most applications developed anywhere in the world are written in English even when
the developers are not from English speaking countries.” This is a result of a One Hour
Translation [http://www.onehourtranslation.com ] survey covering translations of 150
different applications. 40% of the surveyed translations were general business
applications, 30% were games (excluding gambling), and the remaining 30% were applications
from different categories.

Two months ago, Google selected One Hour Translation
[http://www.onehourtranslation.com/translation/press-releases/one-hour-translation-providing-translation-services-android-developers-through-google ]
as a translation provider for
the Android applications market. According to the company’s VP of Marketing, Mr. Yaron
Kaufman, “43% of the successful applications are translated into additional languages,
besides English.”

Most applications were translated from English into several languages. The most
popular target language, used in 50% of the translated applications, was Spanish, followed
by German and French (40% each), Russian, Swedish and Portuguese (about 30% each), and
Italian, Dutch, Mandarin Chinese, Japanese, and Korean (about 20% each).

App developers generally cater to specific markets, so they translate their
applications into the main languages of their target market. For instance, developers
targeting the South American market (about 40% of the translated applications) translate
their applications into Latin America Spanish and to Brazilian Portuguese. Developers
targeting the European market (35% of the translated applications) translate their
applications into German, French, Italian, Dutch, Spanish and Russian. Applications
targeted at East Asian markets (about 20% of the applications) are translated into
Japanese, Korean, Mandarin Chinese, Taiwanese, and Hindi. Finally, about 15% of
applications are translated into Scandinavian languages including Norwegian, Swedish and
Finnish.

Other markets, such as the huge market of Arabic speakers, are still untapped by
application developers, mainly because the business potential in these markets is low,
despite the enormous number of potential users. Some languages, like Arabic or Hebrew,
require adapting the application to display right-to-left text, and this requirement,
which entails more development time and higher costs, discourages many application
developers.

The survey found that translating applications into leading languages leads to a
five-fold increase in the number of users and purchases.

Any way you cut it- application translation is one of the simplest and most
inexpensive ways to raise the number of users and to boost purchases.

To read more about application translation -

http://www.onehourtranslation.com/translation/mobile-applications-translation

About One Hour Translation

One Hour Translation is the web’s leading Professional Translation Service, offering
professional translation services to thousands of business customers worldwide, 24/7 -
thanks to a community of over 15,000 certified translators. One Hour Translation provides
translation services for 75 languages – a translation process supported by robust
technology to assure top quality and speed. One Hour Translation also provides email
translation services, professional human translation API, CMS translation plug-ins,
e-commerce translation and more. In addition to its translation services, One Hour
Translation provides medical and legal transcription services.

        Contacts
        The Cline Group
        DeeDee Rudenstein, +1-610-500-3135
        deedee.rudenstein@theclinegroup.com

SOURCE One Hour Translation


Source: PR Newswire