Video Entrepreneur Brandon Lucero Launches “Video Overtake University” to Help get Local Businesses Found Online
Video marketing has become one of the most effective methods online to target local searches. Understanding the techniques inherent in this emerging platform can give local businesses significant advantages in improving their Google rankings.
Santa Barbara, CA (PRWEB) July 17, 2013
Growing a local business using online techniques is not as easy as one might think. Yes, setting up a website or Facebook profile is important, but it doesn't do you any good unless people are finding a business when they do searches for local businesses. Emerging entrepreneur Brandon Lucero has been helping local businesses get found online using increasingly popular and out of the box techniques, with video marketing leading the way. Using things like free directory site profiles, effective video ads, websites, and Facebook profiles Brandon has been able to drive local customers in front of local businesses by taking up multiple spots on the first pages of Google. In a current case study a yoga studio with zero online presence has been moved up several spots to the first page of Google and it's all documented at livemarketingchallenge.com http://www.livemarketingchallenge.com.
Video marketing that targets all types of local based searches has perhaps been one of the most effective techniques used. Employing video gives listings in Google search results a 42% higher click through rate and may target all local searches. Utilizing this technique Brandon has been able to bring in more local customers for all of his clients.
With video being one of the newest and leading techniques for local businesses Brandon has launched VideoOvertakeUniversity.com http://videoovertakeuniversity.com/, a training program specifically devised to teach business owners and local marketers how they can get their own videos ranked within Google's search results as well as seen by their local customers. Applying his 7 years of experience in the video production industry Brandon also illustrates how to construct the video to get calls, customers, leads and sales to ensure video conversions.
Video is quickly becoming the easiest method to get found online and produces long lasting results. In fact, a study done by Forrester concluded a video was 50 times more likely to appear on the first page of Google than on your website, as long as you optimize it correctly. With over 600 million local based searches being done on Google everyday and video being the most under-utilized by business owners this opens up huge potential for savvy local business owners. In order to help local and small business owners get started VideoOvertakeUniversity.com has set up a free 60 minute training video to show business owners how to optimize their videos to rank for their local keywords. http://www.soldwithvideo.com/articles/free-video-training
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