How AutoNation is Driving Real Results with New Sales Training

July 17, 2013

Live, Complimentary Workshop from HCM Summer School

Minneapolis, MN (PRWEB) July 17, 2013

Interpersonal skills often take a back seat to more focused business-process training in e-learning. Can e-learning help produce measurable improvement in interpersonal skills without a large investment in classroom time? AutoNation, America’s largest automotive dealer, with over 20,000 Sales Associates, needed a more effective and efficient way to train advanced sales skills – a method that was scalable, repeatable, and minimized the amount of time spent away from the sales floor.

In the HCM Summer School workshop, learn how a two-day instructor-led training (ILT) course was transformed into an award-winning blended learning curriculum using highly interactive, scenario-based e-learning modules that reduced classroom time by 50 percent. Using the Successive Approximation Model (SAM) process for development, AutoNation and Allen Interactions created customer negotiation simulations for AutoNation Sales Associates, allowing them to practice techniques in a safe environment as often as they needed. You’ll learn how AutoNation piloted and measured specific business-performance metric outcomes and how they compared with a control group, as well as learning about the adoption of the new learning methods by the sales team.

Attendees will learn how:

  • to effectively use e-learning for soft-skill development
  • to overcome skepticism from leadership, trainers and learners
  • to measure business outcomes from soft-skill training
  • the SAM process iterative approach for development helped produce these results

Presented by:

Kenneth Gregson

Senior Director, Variable Operations Learning & Performance – AutoNation

Angel Green

Senior Instructional Strategist – Allen Interactions

Download the case study here

Live workshop day/time:

Wednesday, July 17, 2013

12:45 – 1:45 pm Central

*Workshop will be available on-demand for 90 days following this live event

Register Here for HCM Summer School To Access This Workshop And Others

*There is no cost to register/access workshops and information from HCM Summer School


Allen Interactions is focused on improving performance through meaningful and memorable learning experiences. For 20 years, Allen Interactions has designed and developed custom e-learning and blended learning solutions to address the widely varied performance goals of the world’s leading organizations. With a wealth of experience and a track record of success in instructional design, technology, creativity, process, and project management, Allen Interactions consistently achieves positive business impact. In addition to its service offerings, Allen Interactions empowers authors with ZebraZapps, a powerful cloud-based authoring system, to create experiences that learners will love. ZebraZapps. Aspire to more.


AutoNation is America’s largest automotive dealer. Over 43 million happy customers have trusted AutoNation when buying or servicing their cars and trucks. That's more than any other automotive retailer. AutoNation holds themselves to higher standards, offering processes and guarantees you won’t find anywhere else.

For the original version on PRWeb visit: http://www.prweb.com/releases/2013/7/prweb10934713.htm

Source: prweb

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