Smaato Selected as AlwaysOn Global 250 Winner

July 18, 2013

Award recognizes outstanding achievements for creating technology innovations within Silicon Valley.

(PRWEB) July 18, 2013

Smaato, the leading global mobile RTB ad exchange today announced that it has been selected as AlwaysOn Global 250 winner, being one of the most promising private companies in the global Internet-based sectors. Inclusion in the AlwaysOn Global 250 signifies industry and category leadership, and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players in Silicon Valley. Smaato was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz. Smaato will be honored at AlwaysOn’s 11th annual Innovation Summit at the Computer History Museum on July 23, 2013.

“This year’s AlwaysOn Global 250 is seeing an unprecedented shift from desktop to mobile,” says Tony Perkins, founder and editor of AlwaysOn. “Smaato is recognized as an industry leader in programmatic buying within the mobile advertising ecosystem.”

Smaato’s RTB ad exchange platform works as an automated auction system that is changing the way that advertisements are served on a global scale, all while making advertising much more transparent, efficient and effective. It helps media buyers to bid for mobile inventory based on various targeting criteria in real time. Publishers and developers can easily integrate into the platform and create vastly greater revenues.

“It is an honor to be validated by industry experts as a global leader in mobile advertising and as one of the most promising private companies in the global Internet-based sectors,” said Ragnar Kruse, CEO of Smaato. “With the launch of our RTB ad exchange platform last year, we have seen tremendous revenue growth rates and dramatically increased our businesses with advertisers and publishers on a global scale. Programmatic trading will become a key driver for mobile advertising revenue in 2013 and we are proud to be driving this growth.”

About Smaato

Smaato is the leading global mobile RTB ad exchange and helps mobile app developers and publishers increase ad revenues worldwide. As an industry pioneer and leader, Smaato provides Ads for Apps, and operates the leading RTB ad exchange and mobile ad optimization platform. More than 70,000 app developers and publishers use Smaato to monetize their content in 230 countries.

Smaato’s unique feature is the aggregation of more than 90 Ad Networks and 100 DSPs to maximize mobile advertising revenues. Through an open API and the widest range of SDKs, Smaato technology can be easily integrated with ad networks, ad inventory owners (publishers and app developers) and 3rd party ad technology providers.

Smaato is an initial member of the OpenRTB Mobile subcommittee and an active member of the Mobile Marketing Association, Singapore Infocomm Industry (SITF), Singapore IT Federation and the German Digital Media Association BVDW.

Smaato received a Top 100 Private Company Award by AlwaysOn Media (2013, 2012, 2011, 2009 & 2007), is an AlwaysOn Global 250 winner (2013, 2012 & 2011) and was named a “company to watch in 2010” by Financial Analyst Company GP Bullhound.

Smaato’s global headquarter is in San Francisco, California. The privately held company was founded in 2005 by an experienced International management team. Smaato’s European headquarter is in Hamburg, Germany and the APAC headquarter is in Singapore.

Press contacts:

For PR inquiries, please contact Smaato’s PR team:


Liberty Comms

Pippa Melamet / James Ash / Finbarr Begley

0044 20 7751 4444


North America:

onechocolate communications

Sara Ball/ Angela Fife

001 415 989 9803


About AlwaysOn

AlwaysOn is the leading business media brand connecting and informing the entrepreneurial community in the Global Silicon Valley. Founded by Red Herring founding editor, Tony Perkins in 2003, AlwaysOn’s mission is to continue to lead the industry by empowering its readers, event participants, sponsors, bloggers, and advertisers like no other media brand.

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For the original version on PRWeb visit: http://www.prweb.com/releases/2013/7/prweb10940418.htm

Source: prweb

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