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Last updated on April 18, 2014 at 7:23 EDT

Acision Appoints Adolfo Hernandez as its New Chief Executive

July 23, 2013

READING, England, July 23, 2013 /PRNewswire/ –

Former Alcatel-Lucent Executive joins Acision to accelerate the company’s IP
messaging, commercial services and enterprise strategy and expand its value in mobile

ecosystem

Acision, a global leader in mobile messaging, today announced that its Board of
Directors has appointed Adolfo Hernandez to Chief Executive, succeeding Jorgen Nilsson,
who recently stepped down from the business. In his new role, the former Alcatel-Lucent
(EPA:ALU) Executive will focus on the day-to-day leadership of the company to ensure
Acision can capitalise on the growing opportunities in the mobile market, while boosting
customer engagement, influencing its sales efforts, striving for operational excellence
and inspiring innovation, as well as steering the company’s product portfolio in line with
market drivers.

Hernandez will assume his new position from 19th August 2013, reporting directly to
Acision’s Executive Chairman, Didier Bench, who commented: “It gives me great pleasure to
announce the appointment of Adolfo to head up Acision’s day-to-day operations as we make
significant strides in building on our market leading position in messaging and executing
on our business strategy to deliver world leading IP messaging infrastructure and business
analytics solutions, as well as commercial mobile and enterprise engagement services.
Transitioning our leadership came at a critical time for us, as we shift our business in
line with the changing market requirements, enhanced mobile CRM models and the new world
of Over-the-Top (OTT) applications.

“Adolfo’s passion, emphasis on motivating people, industry expertise and close
relationships with senior industry influencers will enable us to build on our strong
assets including our solid customer base, and robust products portfolio while getting
closer to the enterprise and consumer. Adolfo will now work with the rest of our committed
executive team to drive the business to the next level and take us to the forefront of the
mobile messaging ecosystem.”

Hernandez brings a wealth of leadership experience to Acision, having worked in senior
executive roles for many years, and will be invaluable as he continues to deliver on the
work initiated by Jorgen, providing new vision and direction as the company transforms to:

        - Accelerate and effectively execute on its IP Messaging, Commercial
          Services and Enterprise Strategy.
        - Penetrate new markets and increase its value in the mobile ecosystem
        - Deliver on its customers' requirements by developing best in class products
          and services and exceeding market expectations

Commenting on his appointment, Adolfo said: “I am excited to be given the opportunity
to drive leadership in a company recognised for its heritage while also taking on the
challenge to contribute my experience and expertise as Acision responds to new mobile
market trends and demands. The people, products and technology that have established
Acision as the driving force in mobile messaging will enable us to realise new
opportunities, while driving more value in the fast-paced mobile ecosystem. I am extremely
pleased that I will be part of taking the company forward to its next phase expansion,
nurturing our customer assets and creating new avenues for growth.”

Prior to Acision, Adolfo spent four years at Alcatel-Lucent (EPA:ALU), with his most
recent position being Executive Vice President, Global Software Services and Solutions,
where he was also an instrumental member of the Executive Committee, reporting to the
Group CEO. In this role, Adolfo was responsible for all of Alcatel-Lucent’s software
application solutions and services business globally, and headed up their strategic
industry domains across utilities, transportation and government managing support,
operational, professional and consulting services teams. Adolfo also held senior
management roles at Sun Microsystems, Inc (NASDAQ: SUNW), where he was responsible for all
aspects of its services business around the world. He also spent eight years with IBM
(NYSE:IBM) in London and Munich where he held a variety of sales leadership positions in
the areas of eBusiness and Open Systems.

NOTES TO EDITORS

About Acision

As the global leader in mobile messaging, Acision connects the world by powering
relevant, seamless messaging services, which enrich the mobile communications experience
and create new opportunities for carriers and enterprises across the world. For more
information, visit Acision at http://www.acision.com

SOURCE Acision


Source: PR Newswire