Last updated on April 23, 2014 at 17:36 EDT

Strongbow Launches Dark Fruit With Interactive Vending Machine

July 23, 2013

LONDON, July 23, 2013 /PRNewswire/ –

To mark the launch of Strongbow Dark Fruit, commuters were challenged to step up and
take aim at an interactive vending machine at one of the UK’s busiest train stations, as
part of the brand’s EARN IT. campaign.

http://photos.prnewswire.com/prnh/20130529/617633 )

The specially built vending machine was commissioned to celebrate the launch of new
Strongbow Dark Fruit, which combines crisp Strongbow cider, blackcurrant and blackberry
juices to bring a darker edge to refreshment. The vending machine forms part of the
cider’s EARN IT. campaign which throws down the gauntlet to consumers, asking them to step
up and take on a series of challenges including; cricket, football, tough mudder and stand

To promote the new variant, commuters at London’s Victoria station were asked to EARN
IT by stepping up to the plate, adopting the iconic Strongbow archer pose and firing a
virtual arrow at the blackberry target on screen. Picking up their movement using
cutting-edge kinetic software, successful challengers who hit the blackberry in three
attempts or less were rewarded with a well-earned Strongbow Dark Fruit. Thousands of
workers, day-trippers and tourists were bold enough to take on the Strongbow vending
machine challenge.

Strongbow Dark Fruit is currently available in 440ml and 500ml cans with 500ml bottles
to be rolled out from mid-August. The RRP is GBP5.20 (for a four pack) and Strongbow Dark
Fruit is available from all good supermarkets.

Over the last few months, thousands of members of the public have been flocking to
Strongbow.com to take on a variety of well-known personalities at a series of challenges.
These include surviving an over against cricket hero Jimmy Anderson in the cricket
challenge and scoring a penalty against a professional goalkeeper in the football
challenge. For further information on the Strongbow EARN IT. campaign and full t’s and
c’s, please visit http://www.Strongbow.com.

Check out Strongbow’s variety of ciders – Strongbow Pear
[http://strongbow.com/#!ciders/pear ], Strongbow Dark Fruit
[http://strongbow.com/#!ciders/dark-fruit ], and Strongbow Original
[http://strongbow.com/#!ciders/original ]

        For further details, please contact:

        Sara Lincoln/Caroline Lott
        Tel: +44(0)20-7693-6999
        E-mail: Strongbow@frankpr.it



SOURCE Strongbow

Source: PR Newswire