EyePlay Becomes an Integral Part of the New Crayola Experience

July 23, 2013

Formerly the Crayola Factory, the new Crayola Experience opened this past Memorial Day weekend. The EyePlay Virtual Playground is one of the exciting new activities that was added during this multimillion dollar renovation.

Armonk, NY (PRWEB) July 23, 2013

When the Crayola Factory relaunched as The Crayola Experience this past Memorial Day weekend, they added EyeClick's EyePlay to their list of new entertaining activities for children. The EyePlay's virtual indoor playground captivates youngsters ages 2+ with dynamic and fun interactive games. The new Crayola Experience includes 18 creative attractions re-imagining the past facility to be "bigger and bolder than ever before." To find out more about the Crayola Experience, visit http://www.crayolaexperience.com.

Hundreds of thousands of people each year visit this attraction, which is located within the Two Rivers Landing building in Easton Pennsylvania. It includes more than 60,000 sq. feet of fun adventures for children. Easton is about a 1 1/2 hour drive from New York City or Philadelphia. It's also the historic birthplace of Crayola crayons.

The attractions added to the Crayola Experience were specifically designed to allow kids to creatively explore art, technology and color. Part of this expansion included the integration of the EyePlay, which is located on the Third Floor of the Crayola Experience in the Doodle in The Dark interactive room. This room contains three different attractions; the Eye Play unit is located in the middle of the room.

In regards to the addition of the EyePlay The Crayola Experience's General Manager Dan Aylward stated, "The Eye Play unit has been an integral part of the overall development of the new Crayola Experience. We are pleased with EyePlay's overall performance and the interactivity it contributes."

Among the additional entertainment options at the Crayola Experience are unique activities like personalizing an authentic crayon label to create a special Crayola crayon, seeing how crayons are made and even watching a live theatre show. There is also a Crayola Store and Cafe Crayola, where kids can eat colorful cupcakes and design their own pizzas.

The EyePlay encourages children to interact with one another as they run, jump and play along with the images that are projected onto the floor. Reactions so far to the new Crayola Experience as well as the EyePlay installation have been very positive.

Aylward adds, "Eye Play provides another interactive and creative play element that brings color to life. From changing puzzles to games to coloring by walking, the interactive elements meet our goals of feeding the creativity of the children visiting the facility."

About EyeClick:

EyeClick specializes in creating inventive products that transform designated spaces into magical experiences. The company's EyePlay, EyeStep and EyeWall products open up a world of possibilities to engage audiences in out-of-home locations. EyeClick has helped leading brands, from Burger King and NASA to Namco and GattiTown, transform their floors, walls and window areas into spectacular interactive displays that leave a long-lasting impression on visitors. EyeClick gives designers, hospitals, event planners, retailers, media companies, family entertainment centers, restaurants, and other organizations the ability to showcase rich interactive digital content in public spaces. More information about EyePlay can be found at http://www.eyeplay.info.

For the original version on PRWeb visit: http://www.prweb.com/releases/2013/7/prweb10951244.htm

Source: prweb

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