Pinterest Adds New Features, Support For Do Not Track
July 27, 2013

Pinterest Adds New Features, Support For Do Not Track

redOrbit Staff & Wire Reports - Your Universe Online

Pinterest announced on Friday it would be adding support for Do Not Track, the feature in select Web browsers that allows people to avoid cookies from third parties, as well as those that collect personal information.

According to Sarah Perez of TechCrunch, Do Not Track is similar in nature to the Do Not Call registry in that consumers can opt-out of specific advertiser-related activity - in this case, the practice of having their website viewing activity monitored for private data collected by various firms.

"The technology blocks cookies that collect that personal information, and specifically, the cookies left on users' computers and devices by third parties for the purposes of advertising. However, Do Not Track to work requires cooperation between browser makers, website publishers, and developers to implement," she added.

Pinterest, which allows members to share photographs and other media on customized "pinboards," is not the first social media service to sign on to Do Not Track. Microblogging website Twitter began allowing users to access the feature last, New York Times blogger Nick Bilton said.

Like Twitter did in 2012, Pinterest is rolling out a new feature for those who choose not to take advantage of Do Not Track - a feature the company claims will help surface better content to its members, Bilton said. Among those services are a new "board suggestions" component that will determine the right type of recommendations for comment by tracking the various Web sites visited by a user, provided the site includes Pinterest support.

"The new personalization feature means that if you visit a site that has the 'Pin It' button installed (which is nearly every major US retailer, from Target to Amazon), and then you go to Pinterest, the social media site will be able to make suggestions for content based on what you've browsed on those other sites," explained GigaOm's Eliza Kern. "So if you’re checking out REI’s website, you might get suggestions for hiking-related pages."

The company said it intends to use the data it collects to better recommend pins and boards to its members, and it will also include an edit button to allow members to customize their home feeds, according to CNET's Donna Tam.

However, Kern added, those who do not sign up for Do Not Track and would still prefer not to take advantage of Pinterest's new features have a third option - they can opt out of the feature by making a change in their user settings on the image-based social media website when they initially sign up.

"If you're interested, we'll also suggest personalized pins and boards based on Web sites you go to that have the Pin It button. So if you're planning a party and have gone to lots of party sites recently, we'll try to suggest boards to make your event a hit," Pinterest software engineer Ke Chen wrote in a blog post. "We're excited to give everyone a more personalized experience, but we also understand if you're not interested!"