Digital Signage Experts, Array Interactive, Will Be Joining With Major Technology Companies and Professional Sports Franchises at the 2013 SEAT Conference in Kansas City
After Hitting the Ball out of the Park with Content Creation and Digital Signage for the San Francisco Giants’ @Cafe for Social Media Fan Engagement, Array Interactive is taking a Larger Step Forward in the World of Social Media Sports Solutions with the Top Franchises.
San Jose, CA (PRWEB) July 30, 2013
Array Interactive will be joining hundreds of technology experts and professional sports franchises at SEAT, the content-rich sports and entertainment technology conference, August 4th – 8th, in Kansas City. Over two and a half days of three separate tracks covering CIO Core Technologies, CRM, Marketing and Social Media topics, the newest innovations and hot trends will be revealed to the attendees.
After launching the digital creative experience for the San Francisco Giants at the AT&T Park @Cafe in June this year, Array Interactive is uniquely positioned to bring a fully-integrated social media experience to the fingertips of every sports fan and customer. Sports franchises are seeing the rising need to integrate content from the digital world with physical sports venues through social media conversations generated from fans or players regardless of location, exclusive tweets, trending topics, Instagram pictures, sports stats and more can be enjoyed through digital signage applications at sporting venues.
The Array Interactive Team will be sponsoring a networking breakfast for the conference attendees and will be discussing with the industry leaders about the strategy, concept, creation and delivery of relevant content experiences that connect sports, entertainment and other industry brands with targeted audiences.
SEAT, “Sports & Entertainment Alliance in Technology,” is dedicated to the executive, decision makers and professionals who work in the field of technology, CRM, social, marketing and sales across the sports, collegiate and the entertainment industry. They have successfully created a series of conferences focused on educating organizations on the best ways to utilize technology, CRM and database marketing tools and leveraging the social media marketing to gain visibility, improve success with fans and customers, improve revenue streams and enhance the overall customer experience. With the influx of new digital social trends and technology advancements, Array Interactive sees the need to lead as one of the partnering innovators with sports teams and companies who want to take the customer experience to an entirely new level.
“With the success of the San Francisco Giants’ @Cafe, other professional sports franchises are seeing the value and potential in harnessing the power of social media with digital signage to create new and engaging fan experiences and sponsorship opportunities,” says Kevin Story, Director of Digital Solutions and Sales for Array Interactive.
As the Giants President and CEO Larry Baer said last month at the grand opening of the AT&T Park @Cafe, “The goal is to create a social media destination which allows that social media conversation…to be inside the ballpark where our fans, regardless of location, can share content that’s captivating and incites conversation about Giants baseball and all things related to Giants baseball…It’s the best place to gather folks who are connected to social media right here in the context of the ballpark. We can’t do business as an organization without having a real presence in social media.”
For more information about Array Interactive and the advanced digital technologies offered, go to http://www.arrayinteractive.com or contact JENCAP PR & Marketing Services at (818) 726-1178. For more information about SEAT, go to http://www.seatconsortium.com.
About Array Interactive:
Array Interactive is a digital signage agency intensely focused on the strategy, concept, creation and delivery of relevant content experiences that connect sports, entertainment and other industry brands with targeted audiences. Leveraging the power and possibilities of digital signage, we offer a suite of services designed to help franchises enhance the fan experience, create new sponsorship and revenue opportunities around sports and other venue events, as well as elevate and position brands as uniquely innovative. Digital Signage Program Strategy | Custom Content and Application Development | Social Media Fan Experiences | Wayfinding | Touch and Gesture Content | Video Walls
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