Telefonica O2 UK Extends Relationship with Ruckus Wireless, Taking Smart Wi-Fi to Canary Wharf
O2 Leverages Ruckus Smart Wi-Fi Indoor and Outdoor Products to Offer Best-in-Class, Free Wi-Fi in Premier Business and Retail District in Central London
LONDON and SUNNYVALE, Calif., July 31, 2013 /PRNewswire/ — Ruckus Wireless, Inc. (NYSE: RKUS) announced today O2 Wi-Fi (O2), the commercial brand for Telefonica UK, has selected and is deploying high capacity indoor and outdoor Ruckus Smart Wi-Fi products for its free Wi-Fi service in and around London’s Canary Wharf, one of the world’s premier business and shopping districts. The agreement between Canary Wharf Group, the owners and developers of Canary Wharf, and Telefonica O2 UK will see the new Wi-Fi network target a working population of over 100,000 people in an increasingly data-hungry mobile device user environment.
The new landmark project follows a previously successful high-density Wi-Fi deployment by O2 and Ruckus Wireless, deployed last summer ahead of the 2012 Olympics, to provide reliable Wi-Fi access within high-density locations across the boroughs of Westminster, Kensington and Chelsea–a deployment that ultimately became Europe’s largest free Wi-Fi zone.
Targeted for deployment by the end of this summer, O2′s Wi-Fi service using Ruckus-patented Smart Wi-Fi products and technology will meet the needs of some of the world’s leading professional services, financial, technology, media and telecoms firms located in Canary Wharf. O2 will also provide free Wi-Fi for the tens of thousands of weekly visitors to the cafes, shops, bars and restaurants that populate the Wharf in the evenings and on weekends. O2 will build a carrier-grade Ruckus Smart Wi-Fi infrastructure for both indoor and outdoor use.
Ruckus Wireless is one of the few global Wi-Fi suppliers offering a carrier-class Wi-Fi system that combines indoor and outdoor products that meet O2′s architectural challenges within Canary Wharf. With Ruckus Smart Wi-Fi, O2 can better provide uninterrupted, reliable Wi-Fi coverage, and assure best-in-class performance and availability.
O2 will be offering free Wi-Fi access in all Canary Wharf public areas, including four shopping malls that house over 240 cafes, bars and restaurants, and leading retailers, plus 20 acres of outdoor parks and plazas.
With its Ruckus Smart Wi-Fi network, O2 will be able to automatically connect registered users so shoppers, visitors, residents and workers will only need to sign up once to get online. Another key part of the network infrastructure is Ruckus BeamFlex(TM), the company’s patented Smart Wi-Fi antenna array technology that enables extended range and stronger signal strength to enable higher speeds to client devices, both of which are important in high-density applications like Canary Wharf.
For indoor coverage, O2 has selected Ruckus ZoneFlex(TM) 7363 indoor 802.11n Smart Wi-Fi access points (APs). These are sleek, low-profile APs offering dual-band (5 GHz/2.4 GHz) support and automatic prioritization of VoIP and video traffic. O2 also chose them because they are aesthetically pleasing – an important consideration in order for them to blend in discreetly across Canary Wharf’s many stylishly designed buildings.
For the outdoor Ruckus Smart Wi-Fi deployments at Canary Wharf, O2 will deploy the Ruckus ZoneFlex 7782-N, a compact and lightweight outdoor AP that combines Ruckus specialized smart sector antenna technology that narrowly focuses Wi-Fi signals within a 30-degree beam width with advanced software capabilities that optimize capacity and minimize interference, including predictive channel selection (ChannelFly(TM)). The ZoneFlex 7782-N was designed with high-density outdoor deployments like Canary Wharf in mind.
To manage the outdoor infrastructure, O2 will use the Ruckus SmartCell(TM) Gateway (SCG) 200, a highly scalable WLAN controller and Wi-Fi gateway. A single Ruckus SCG 200 is capable of managing 10,000 access points and hundreds of thousands of users with an aggregate throughput of 20 Gbps per 2RU’s of rack space, offering a robust and scalable WLAN controller architecture perfectly suited for the demands of the Canary Wharf user environment.
“O2 sees Ruckus Smart Wi-Fi as one of the essential access technologies within our portfolio needed to increase subscribers’ satisfaction and deepen the relationship between our business customers and their clients,” said Gavin Franks, managing director at O2 Wi-Fi. “The selection of Ruckus for the Canary Wharf project is a logical extension of our public Wi-Fi infrastructure throughout London. The addition of the Ruckus SmartCell Gateway system gives us a scalable platform for this high-density environment, where capacity and coverage demands will keep growing.”
“Reliable, high-performance Wi-Fi is essential for developing and encouraging creative, collaborative, and informal work and play environments like Canary Wharf,” said Selina Lo, president and CEO of Ruckus Wireless. “Our SmartCell Architecture portfolio is specifically designed for carriers like Telefonica who are looking to further expand their use of Wi-Fi to address the continued explosive growth they’re seeing in data usage, and meet the huge demands that’s placing on their infrastructure.”
The O2 Ruckus Smart Wi-Fi deployment at Canary Wharf will not only improve the user experience, it will also give its retailers and advertisers a unique, reliable and stable Wi-Fi platform to better engage with workers and visitors, by more effectively leveraging marketing campaigns like branded landing pages and customized content.
O2 is the commercial brand of Telefonica UK Limited and is a leading communications company with over 23 million customers – read more about O2 at www.o2.co.uk/news. O2 runs 2G and 3G networks and was the first to trial 4G/LTE, reaching speeds of over 100Mpbs, as well as owning half of Tesco Mobile. O2 has 450 retail stores and sponsors The O2, O2 Academy venues and the England rugby team. Telefonica UK Limited is part of Telefonica Europe plc, which uses O2 as its commercial brand in the UK, Ireland, Slovakia, Germany and the Czech Republic and is a business division of Telefonica SA.
ABOUT CANARY WHARF GROUP PLC
Canary Wharf Group plc is an integrated property development, investment and management group of companies. Canary Wharf has a working population of 100,000 people in a diverse range of sectors for some of the world’s leading companies. It has paved the way for the regeneration of London’s Docklands and one in five Canary Wharf workers now lives in a local East London borough. It has helped London and the City consolidate its position at the centre of the business world.
The Group has plans in place to continue to develop Canary Wharf in the coming years. This will be in parallel with other central London developments such as the Shell Centre on the South Bank (in a joint venture with Qatari Diar) and 20 Fenchurch Street in the City of London (in a joint venture with Land Securities). The Group is currently constructing the Canary Wharf Crossrail Station ahead of schedule and on budget, which received the Crossrail tunnel boring machines in 2013. It is also building a new headquarters for the European Medicines Agency at 25/30 Churchill Place. www.canarywharf.com Twitter: @yourcanarywharf
ABOUT RUCKUS WIRELESS
Headquartered in Sunnyvale, CA, Ruckus Wireless, Inc. (NYSE: RKUS) is a global supplier of advanced wireless systems for the rapidly expanding mobile Internet infrastructure market. The company offers a wide range of indoor and outdoor “Smart Wi-Fi” products to mobile carriers, broadband service providers, and corporate enterprises, and has approximately 27,300 end-customers worldwide. Ruckus technology addresses Wi-Fi capacity and coverage challenges caused by the ever-increasing amount of traffic on wireless networks due to accelerated adoption of mobile devices such as smartphones and tablets. Ruckus invented and has patented state-of-the-art wireless voice, video, and data technology innovations, such as adaptive antenna arrays that extend signal range, increase client data rates, and avoid interference, providing consistent and reliable distribution of delay-sensitive multimedia content and services over standard 802.11 Wi-Fi. For more information, visit http://www.ruckuswireless.com.
BeamFlex, ChannelFly, Ruckus, Ruckus Wireless, SmartCell, and ZoneFlex are trademarks of Ruckus Wireless, Inc. in the United States and other countries. All other product or company names may be trademarks of their respective owners.
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SOURCE Ruckus Wireless, Inc.