Business Analyst Claudia Imhoff Explains Why Yellowfin Business Model Puts BI Partners on Equal Playing Field
MELBOURNE, Australia, Aug. 1, 2013 /PRNewswire/ — Coordinating Business Intelligence (BI) analyst for the Boulder BI Brain Trust (BBBT), Claudia Imhoff, has described the business model of BI and analytics vendor, Yellowfin, as “refreshing” and “remarkable.”
The comments were made as part of a one-on-one interview with Yellowfin CEO, Glen Rabie.
For more on the BBBT, and to hear the full Imhoff – Rabie podcast, go here: http://www.yellowfinbi.com/YFCommunityNews-Imhoff-Yellowfin-s-Collaborative-BI-incredible-business-model-refreshing-142778
Imhoff: “I found it remarkable and refreshing that someone in our business would have the business model that you do. I’m going to ask you to explain it, because I think it serves your company, customers and partners well.”
Rabie: “The difference with [how we interact with] our partners is that everyone has the same percentage discount. So there’s no differentiation based upon volume of sales. The reason for that is because we don’t want to create a situation where a smaller partner is disadvantaged because there’s a big elephant in the room who can go and discount significantly, and therefore really impact their capacity to win business. We want everyone to be on the same playing field.”
Imhoff: “And you stated earlier that the reason for that is because the small guys are sometimes very innovative…”
Rabie: “That’s right. Firstly, I think that [smaller reseller partners] often have deeper customer relationships, because their business is small and they rely [upon those relationships].
“Now, imagine a potential customer has a choice of being able to buy cheaper from a bigger partner. I think that customer could actually make the wrong decision. By taking price out of it, customers really make their choices based on the type of engagement model that’s important to them. And again, most of our customer success is built on the implementation, and the implementation partners we have. So we want our customers to have the best experience woe-to-go – from the product to the implementation.”
Yellowfin is a global Business Intelligence (BI) and Analytics software vendor passionate about making BI easy. Yellowfin is headquartered and developed in Melbourne, Australia, offering a highly intuitive 100 percent Web-based reporting and analytics solution. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a leader in mobile, collaborative and embeddable BI as well as Location Intelligence and data visualization. For more information, visit www.yellowfinbi.com.
Lachlan James, Yellowfin Communications Manager
+61 03 8617 4954, 0431 835 658
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