Southwest Greens Launches New Bolt™ Fiber
New Cutting-Edge Fiber Design Exceeds Industry Standard for Wear
CALHOUN, GA (PRWEB) August 09, 2013
Southwest Greens International, a division of Shaw Industries, a Berkshire Hathaway company and one of the leading synthetic turf companies in North America, announced today the launch of Bolt™, its newest fiber innovation which is highlighted by a cutting-edge shape designed for increased performance and durability.
“Consistent with Southwest Green’s deep dedication to utilizing only the best quality products in our clients installations, we are pleased to announce that Shaw's newest sports performance Bolt fiber will be placed into Southwest Greens' fringe and landscape grass product line,” said Kyle Ehman, President of Southwest Greens International, LLC.
Engineered to handle the demands of a high-traffic sports surface, Bolt features a patent-pending, lightning bolt-shaped fiber which creates a stronger vertical axis that causes the fibers to stand upright for greater resiliency and increased durability. In fact, Bolt exceeds the most stringent industry standard for simulated wear twice over. Additionally, Bolt’s unique cross section features curved angles reflecting light for lower luster and a more natural looking lawn.
Mr. Ehman continues, “The Bolt fiber is engineered from higher grade performance yarns used often in the sports market. If it can withstand the rigors of sports fields, we can assure our customers that they are getting the most durable and aesthetically-pleasing landscape grass in the industry.”
The Bolt product line will feature a variety of ounce weights and will be the flagship turf over the next few years. Installations earlier this year in Florida were met with rave customer reviews.
Jim Walton, President Southwest Greens Florida said, "Southwest Greens of Florida is very pleased with the new 'Bolt' turf product manufactured by Shaw. We recently installed it in a backyard where the customer came back a week later to order an additional 1200 sq. ft. to be installed in the yard. The appearance and performance are terrific.”
The Shaw Turf 13,000-square foot Sports Science Laboratory includes cutting-edge testing equipment and a full-time staff creating and testing engineered synthetic turf solutions for multiple applications and markets. Products are designed and tested around athlete/surface and ball/surface interactions to ensure the right combination of safety, durability and performance. In addition to lab space, Southwest Greens also features over 18,000 square feet of on-site, outdoor field testing plots so products are not only subjected to simulated testing but real-world exposure.
“We are dedicated to innovation within the Shaw Turf Division with the industry’s largest and most advanced sports science laboratory for product development and testing,” said Dr. Phil Stricklen, Co-developer and Director of R&D for Shaw Turf. “After reviewing and testing current market and prototype fiber cross-sections, we feel Bolt provides the most unique and meaningful performance qualities available.”
About Southwest Greens International
Headquartered in Dalton, GA, the carpet capital of the world, Southwest Greens International is a division of Shaw Industries, a $4 billion dollar subsidiary of Berkshire Hathaway, and the world’s largest carpet manufacturer and leading floor covering provider with 25,000 associates worldwide. With a multi-million dollar network of 75+ franchise operations worldwide, Southwest Greens is regarded as the undisputed Global Leader in the sales, design, construction and maintenance of synthetic golf and landscape solutions. With 30,000 projects installed globally since 1996, the company has a proven track record that is unprecedented in the industry. SWGI's product is the preferred putting surface for more than 35 professional golfers on the PGA Tour and LPGA Tour, including Jim Furyk, Sergio Garcia, Adam Scott, Annika Sorenstam and Suzann Pettersen as well as golfing icon Jack Nicklaus. SWGI was selected by Nicklaus Design ® in 2004 to produce premium synthetic golf greens for residential customers.
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