QuestBack Launches Enterprise Feedback Suite 10 Platform with New Mobile-First Architecture
User Preference for Entertainment and Mobile Accessibility Drive Platform Innovation
OSLO, Norway, August 19, 2013 /PRNewswire/ –
QuestBack, a global leader in enterprise feedback management (EFM) and social CRM,
today announced Enterprise Feedback Suite 10, a feedback and engagement platform that
adapts to any mobile device and integrates social media engagement with online feedback.
The web-based modulated platform includes a new mobile-first architecture, which
optimizes online surveys to adapt for “touch functionality” and other capabilities on
popular smartphones and tablets to optimize the user experience. Surveys automatically
adjust to fit screen sizes for any mobile device.
QuestBack Enterprise Feedback Suite (EFS) 10 also allows companies to generate
visually stimulating surveys with icons and images to give questions a playful nature,
raising response rates and improving data quality of surveys. Enterprises seeking to
understand sentiment through the Voice of the Customer (VoC) and the their own employees
through Voice of the Employee (VoE) can benefit significantly from these features.
“Our customers thrive on gathering real-time feedback from their employees and
customers. The new QuestBack platform is the most powerful, and accurate way to accomplish
this,” said Oliver Trabert, Chief Technology Officer for QuestBack. “QuestBack’s
Enterprise Feedback Suite 10 provides the ability for managers to create, collect and
easily manage multiple feedback channels, delivering valuable insights for key decision
An intuitive user interface allows enterprises to create custom surveys efficiently
for fast deployment, which is essential for real-time, event-driven consumer responses.
Enterprise Feedback Suite 10 integrates with existing enterprise software like CRM, ERP
and HRM to optimize business decision-making through both VoC and VoE.
“VoC initiatives require the ability to capture, store, analyze and act upon a vast
array of customer feedback data ranging from a tweet to a survey to a call recording,”
according to Jim Davies and Bill O’Kane, Research Directors at Gartner Inc. “When
organizations have the ability to both listen and act holistically, that is, across the
entire organization, profound improvements can be made to the customer experience and
customer goals such as satisfaction, retention and revenue growth.”
The new platform also enables feedback projects to be executed more quickly and
creatively with new question methodologies, built-in intuitive survey and layout editors,
and a reinvented media library.
QuestBack [http://www.questback.com ] is a global leader in enterprise feedback
management [http://www.questback.com/solutions ], customer experience management, Social
CRM, and market research solutions. [http://www.questback.com/solutions/market-research ]
The company’s SaaS-based feedback and engagement platform enables organizations to gain
actionable insights and build stronger relationships with customers and employees. More
than 4,500 global customers [http://www.questback.com/questback/references ] – including
Volvo, Ernst & Young, Coca-Cola, Microsoft and Citi and more than one third of the Forbes
100 – rely on QuestBack to increase customer and employee satisfaction through real-time
feedback. Founded in 2000, QuestBack is headquartered in Oslo, Norway and privately held
with more than 300 employees in 19 offices worldwide. For more information, visit
http://www.questback.com. [http://www.questback.com ]
Follow QuestBack on Twitter [http://twitter.com/questback ] | Facebook
[https://www.facebook.com/questback ] | Friends of Feedback Blog
Contact: Pete Daly LEWIS PR +1-617-226-8885 firstname.lastname@example.org