Last updated on April 18, 2014 at 6:47 EDT

CertusBank Launches New Online Experience Based on Backbase Portal

August 21, 2013

NEW YORK, August 21, 2013 /PRNewswire/ –

CertusBank has successfully launched their new online banking experience, based on
Backbase technology.

Backbase, the Bank 2.0 Portal specialist, announced today that their client CertusBank
has successfully launched a new online banking experience based on innovative Backbase
technology. The new website, which took just three months to rollout from concept to
execution, is a total transformation for the bank and delivers an enhanced experience to
all of CertusBank’s customers.

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CertusBank, who wanted to completely transform their digital channels and create a
customer-centric online experience, chose Backbase to be their new Bank 2.0 technology
provider in December 2012. The project began in early 2013 and within three months
CertusBank was able to roll out their new website, which was seamlessly integrated with
their online and mobile banking experiences. The short timeline was made possible because
Backbase technology is deployed on top of CertusBank’s existing core banking systems,
creating a rich customer experience layer to build upon, which meant the bank did not have
to invest time in replacing their existing costly IT investments.

The largest concern CertusBank had about its previous website and internet banking
platform was the customer experience offered. Backbase experts worked closely with the
CertusBank team to create a new customer-centric experience. They ensured that the
navigation was intuitive and would make it easy for customers to find what they were
looking for. It was also important that the design was clean and seamlessly blended the
public marketing site with the internet banking pages.

“Backbase has been a great partner; they’ve really gone above and beyond to help us
create an unparalleled experience and launch within our limited time frame,” said Doug
Meagher, SVP eCommerce & Mobile Banking at CertusBank. “Backbase Portal with Launchpad,
which is an out-of-the-box ready solution, is a perfect fit for a financial institution
like CertusBank. With Backbase Portal Manager’s ability to empower our marketing team to
manage the digital platform, and run cross- and up-sell campaigns, we have exactly what we
needed to give our customers the experience they deserve.”

“We are delighted to see that CertusBank has successfully rolled out Backbase Bank 2.0
Portal. From our initial conversations, to the launch of the new website, it was very
clear that the bank has a strong digital vision and is focused on consistently improving
their online customer experience. It’s great to see how they have transformed their vision
into reality and I’m very proud that Backbase was part of it,” said Herber de Ruijter,
Backbase’s General Manager for North America.

About CertusBank

CertusBank, N.A., a subsidiary of CertusHoldings, Inc. (formerly Blue Ridge Holdings,
Inc.), is a full-service financial institution headquartered in Greenville, SC. The bank
operates in eleven states and has branches across the Carolinas, Florida and Georgia. The
nearly $2 billion institution is committed to providing innovative financial solutions and
delivering an unparalleled experience. For more information, visit CertusBank.com.

About Backbase

Backbase delivers Bank 2.0 Portal software that provides a new, user experience layer
on top of underlying infrastructure and IT systems. It gives financials the opportunity to
create interactions that link customers to relevant information and applications to fit
their needs and preferences. With its modern, widget-based architecture Backbase Bank 2.0
Portal provides the flexibility and speed to create modern portals that truly empower the

Unlike most traditional IT portal vendors, Backbase has created a contemporary,
business-driven portal solution that makes portal management easy for e-business
professionals. This means faster time to market and more flexibility to optimize online
channels with less IT support.

The unique Backbase approach enables financials to drive self-service, fuel online
revenues and turn their online banking channel into a true Customer Engagement Platform.
Global financials such as ABN AMRO, AIG, Al Rajhi Bank, Bank of America, Barclays, ING,
UBS and Visa have improved their online customer interactions and maximized online
customer experience, retention and conversion, by leveraging Backbase’s Bank 2.0

Backbase was founded in 2003 and is privately funded with operations in New York and




SOURCE Backbase

Source: PR Newswire