Google Takes A Backseat To Yahoo In July Web Traffic
August 22, 2013

Google Takes A Backseat To Yahoo In July Web Traffic

Lee Rannals for - Your Universe Online

Its been nearly 20 years since Yahoo! first made its ".com" debut, and the company has refused to follow the same path as dot-com- bubble-collapses such as GeoCities and by showing it can still make strides.

According to comScore's monthly Top 50 US Web properties list, Yahoo! topped Google last month with 196.6 million unique visitors versus Google's 192.3 million. This is the first time Yahoo! has been able to beat out the always-dominating Google in web traffic since May 2011.

ComScore told MarketingLand that last month's Yahoo! statistics doesn't even include Tumblr, which Yahoo acquired earlier this year for $1 billion. Tumblr was ranked 28th on the Top 50 list with 38.3 million unique visitors.

"Seems there are other factors at play, and given how close Yahoo Sites and Google have been in recent months it can likely just be normal seasonal/month-to-month fluctuations," comScore said.

Yahoo!'s top-dog status for July is another win for the company's Chief Executive Officer Marissa Mayer. She was a former Google executive who became Yahoo!'s third CEO within a year. A few months after Mayer took the big chair, Yahoo! unveiled a new look for its homepage, which featured a relocation of trending topics and fewer links to other services provided by the company.

“Hire and retain a great team; build inspiring products that will attract users and increased traffic; that traffic will increase advertiser interest and ultimately translate to revenue,” Mayer said on a call with analysts, according to Bloomberg. “People, then products, then traffic, then revenue.”

The battle plan Mayer laid out before analysts seems to be slowly coming together with the latest statistics from comScore. However, Yahoo! still needs to ramp up revenue in order to meet analysts' expectations.

ComScore's numbers for Google included its search page as well as YouTube traffic. Microsoft is still trying to stay in the race, snagging third place with 179.5 million unique visitors, while Facebook took fourth with 142.2 million visitors. The analytics company said that back-to-school shopping was a big factor for Web traffic in July, as evidenced by a spike in traffic to fashion and accessories sites, as well as consumer goods sites for school supplies.

"Coupon sites also saw pickup as consumers went on the hunt for savings," comScore said.