ISITE Design Recognized for Web Content Management Expertise in Digital Clarity Group Report

August 22, 2013

New DCG Report Highlights Growing Complexity of Managing Digital Experiences and Increased Importance of Strategic Agency Partners

Portland, OR (PRWEB) August 22, 2013

ISITE Design is highlighted for its “breadth of services demanded by customer experience management” in a new report from Digital Clarity Group on the role of service providers in the evolving web content management and customer experience marketplace.

The digital agency, founded in 1997 with offices in Portland, Oregon and Boston, Massachusetts, was recognized for its design and technology expertise, as well as “emphasizing the business process and cultural transformation which are increasingly keys to successful customer experience initiatives.”

In the report, Digital Clarity Group points to the “myth of software solutions” and the growing importance of service providers to help organizations keep pace with the growing demands of customers across an increasingly complex digital landscape.

“Customer experience management is hard, complicated, and new,” said Tim Walters, Partner and Principal Analyst at Digital Clarity Group. “Very few organizations have all of the in-house resources necessary to deploy the technologies, formulate the strategies, and optimize the outcomes. Most companies should – and will – turn to external service providers for assistance.”

ISITE Design has long focused on the gap between the promise of CMS technology and the reality of how it is implemented and adopted within organizations. The agency publishes its CMS Myth blog to help address this disconnect head on.

“Everyone wants to sell you a CMS, but the real challenge is getting your organization ready for the business transformation enabled by the new platform,” said Jeff Cram, Chief Strategy Officer at ISITE Design. “Our web content management consulting practice helps organizations align CMS efforts to a bigger picture strategy and focus on often missed areas such as governance, content strategy and post launch operations.”

The report highlights that “ISITE maintains a vendor agnostic web content management practice that provides CMS evaluations, roadmap planning and CMS consulting” to organizations including Autodesk, Moda Health and Esri. This expertise is complemented by deep implementation capabilities with strategic partners and technologies including Sitecore, Adobe, Drupal, Ektron, WordPress and Umbraco.

What’s important, adds Cram, is that organizations frame their CMS efforts within an overall experience strategy.

“There’s a lot of lip service given to customer experience right now, but a shockingly low number of organizations have actually taken a step back to develop an overarching digital experience strategy,” he said. “This is a prerequisite for success and helps organizations get the most out of their large investments in technology, agencies and internal resources.”

The agency has created the AIM Digital Experience Framework™ that helps the entire company align around a customer-centric plan and develop a roadmap that prioritizes the right initiatives and resources. ISITE also organizes Delight, an annual customer experience conference in Portland Oregon. Delight 2013, expected to attract more than 300 attendees, takes place October 7-8, 2013 and features speakers from Zipcar, MailChimp, Disney and Intuit.

ISITE Design is providing a complimentary download of an excerpt of the Digital Clarity Group report on its website. The report helps organizations understand the shifting web content management landscape and provides an in-depth analysis of 42 service providers.

About ISITE Design

ISITE Design is a digital experience agency focused on helping organizations rethink their business through a digital lens. The agency serves clients globally with services that span digital strategy, experience design, web content management, mobile and analytics. Founded in 1997, ISITE Design has offices in Portland, OR, and Boston, MA. Clients include Columbia Sportswear, Esri, KinderCare and Harvard.


For the original version on PRWeb visit: http://www.prweb.com/releases/ISITE_Design/Digital_Clarity_Group/prweb11049315.htm

Source: prweb

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