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Almost Three-Quarters Of Moms Play Video Games

August 28, 2013
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redOrbit Staff & Wire Reports – Your Universe Online

Nearly three-quarters of all US mothers reported they regularly play video games, according to new statistics released Tuesday by the Entertainment Software Association (ESA).

The gaming trade association examined a representative sample of nearly 2,500 adult females who had children under the age of 18 living in their household. They found 74 percent of those women played video games on at least one system or device, including dedicated home consoles, portable gaming devices, computers, smartphones and other mobile devices.

According to Andrew Podolsky of mobile gaming website SlideToPlay, the ESA survey also found 38 percent of game-playing mothers say they play every day, and 75 percent of them play a minimum of once a week. Another seventy-one percent also said they closely monitor the software played by their children.

Smartphones and tablets are the preferred systems of mothers, with 65 percent reporting they play games on their iPhones, iPads and/or Android devices. Computers and laptops came in second with 56 percent, followed by consoles such as the Xbox 360 and the PlayStation 3 with 50 percent, and portable systems like the Nintendo 3DS with just 14 percent.

“Video games create new bonding experiences for families,” ESA chief executive Michael D. Gallagher said in a statement, according to Grubb. “From puzzle games to role-playing games, and across all game platforms, moms enjoy the full range of innovative entertainment our industry offers. As more moms play games, they also recognize the benefits of game play, including how video games help bring families together and exercise our minds in a fun and engaging way.”

Puzzle and logic games were the preferred genres of mothers, with 63 percent reporting they enjoyed playing those types of titles. Card and tile games were second (40 percent), followed by trivia/work/board games (35 percent), dance games (11 percent), and life simulation and fitness games (9 percent each).

Forty-seven percent said they participated in the hobby as a way to pass the time, while 44 percent said it helped them relax and 33 percent said they simply enjoyed playing video games. Thirty-two percent said they used software to exercise their brain or improve their cognitive skills, 24 percent said they played in order to better connect with their kids, and 21 percent enjoyed the challenge of competition.

“Games provide a wonderful platform for intergenerational play and learning,” said Katie Salen, executive director of the nonprofit design studio Institute of Play. “Kids often take the lead in showing their moms what they know how to do in the game – they are the experts! This gives both moms and their children a chance to interact and learn together, which we know from a developmental perspective has great benefits.”


Source: redOrbit Staff & Wire Reports - Your Universe Online



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