Apple May Release New iPhone During Special Event September 10
September 3, 2013

Apple May Release New iPhone During Special Event September 10

Michael Harper for - Your Universe Online

Apple has finally made its September 10 event official, sending out invites to a number of press outlets today. The tech giant is widely expected to announce new iPhones at this event.

Though this is the first Apple has made mention of a September 10th event, many have been expecting an announcement on this day after All Things D’s Ina Fried said last months that the company was planning to unveil new iPhones.

Famed Apple Pundit Jim Dalrymple gave his characteristic “yep” of approval about the report a few days later. Some reporters have been so eager to receive their press invites to the latest iPhone event that The Verge incorrectly reported on a hoax that the invites had been sent out much earlier this morning.

The event will be held at 10 AM PST at Apple’s own corporate headquarters in Cupertino, California. The invitation boasts several colorful dots in blue, green, red, yellow and purple and simply reads: “This should brighten everyone’s day.” This could be a hint that Apple does plan to release new iPhones in a myriad of colors.

Though Apple events are often high-profile affairs, many are expecting this event in particular to be a pivotal point in Apple’s history. Though it once controlled the smartphone scene, Samsung and other Android competitors have been able to diminish some of Apple’s lead and in some cases even overtake the iPhone maker.

Many investors and Apple watchers are looking for the company to release a cheap version of its best-selling iPhone meant to either capture emerging markets such as China or India, prepaid markets in the States, or even both. These phones, so far dubbed the iPhone 5C, are expected to have plastic backs offered in multiple colors.

According to leaked images of what may be Apple’s newest iPhone, these devices could arrive in hues of blue, green, pink, yellow and white. Purported leaked images on Chinese websites also suggest the new iPhones will ship in clear, plastic cases, hinting the phones may be priced low enough to be stocked in retail stores just like current models of the iPod Touch.

For years investors have been clamoring for a cheap iPhone meant to capture a hefty portion of the market in emerging areas where consumers aren’t typically inclined to spend upwards of $600 on an unsubsidized iPhone. Many of these customers live in China, an area where the Internet and mobile broadband are completely new to many. The world’s largest cell carrier, China Mobile, has reportedly been in recent talks with Apple. The carrier has yet to carry a model of the iPhone and the addition of the iPhone 5C is seen as a huge opportunity for both Apple and China Mobile.

The Cupertino-based company is also expected to release the next generation of the iPhone proper, thus far dubbed the iPhone 5S. If Apple holds to its historical patterns, the iPhone 5S will look nearly identical to the current iPhone 5 but feature some internal upgrades. The main rumors surrounding this new iPhone include a fingerprint scanner embedded in the home button, a new A7 processor (a generational upgrade from the current A6), the first model with 128 GB capacity, and new colors.

Apple acquired security firm AuthenTec last year just before the release of the iPhone 5. Though it had produced a number of security products, AuthenTec was best known for its fingerprint scanner technology. Since then reports have shown that Apple has included scanner functionality in its latest builds of iOS 7, the latest version of its mobile operating system.

Rumors and alleged leaked photos have also shown Apple could release the next iPhone in black, white, graphite and gold colors for the first time. Apple fans now have onlyone week to wait for the latest Apple gear to be unveiled.