Last updated on April 17, 2014 at 9:27 EDT

Cambridge University Press Partners with Knewton

September 5, 2013

NEW YORK, September 5, 2013 /PRNewswire/ –

Cambridge University Press’ industry-leading digital products to be enhanced

by Knewton adaptive learning technology

Today, global publisher Cambridge University Press announced a comprehensive
partnership with leading adaptive learning company Knewton. Cambridge University Press,
one of the world’s foremost English Language Teaching (ELT) publishers, will use Knewton
technology to create personalized learning experiences in its industry-leading ELT digital
products for students worldwide.

The partnership will see Knewton and Cambridge University Press develop a new
generation of digital ELT products by integrating the Knewton API with the innovative
Cambridge LMS platform, which currently serves over 250,000 students and teachers
globally. This will enable Cambridge to incorporate recommendations and analytics into
both self-paced and instructor-led blended learning materials to help educators monitor
student performance in real-time. Knewton-powered Cambridge University Press products will
continuously gauge student proficiency and engagement. Educators will be provided with
insight into individual student or class needs, freeing instructors to do what they do
best-teach and engage students.

“Providing innovative learning solutions that make a meaningful difference in each
student and teacher’s life is our top priority,” said Michael Peluse, global Managing
Director for English Language Teaching. “Adding Knewton technology to our state-of-the-art
digital products means they will become even more effective, providing teachers with the
information and the tools to help them evaluate course content, identify student
competencies, and deliver tailored lessons accordingly.”

“It’s an honor to join forces with Cambridge University Press to bring personalized
learning to more students worldwide and improve student outcomes,” said Knewton Founder
and CEO Jose Ferreira. “Knewton adaptive learning technology will make it easier for
teachers to tailor lessons to meet each student’s unique needs.”

About Cambridge University Press

Cambridge University Press is the publishing business of the University of Cambridge.
Dedicated to excellence, its purpose is to further the University’s objective of advancing
knowledge, education, learning, and research. Its extensive peer-reviewed publishing lists
comprise 45,000 titles covering academic research, professional development, over 300
research journals, school-level education, English language teaching and Bible publishing.
Playing a leading role in today’s international market place, Cambridge University Press
has over 50 offices around the globe, and it distributes its products to nearly every
country in the world.

For further information visit http://www.cambridge.org

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About Knewton

Knewton is the world’s leading adaptive learning technology provider with the mission
of bringing personalized education to the world. The Knewton platform makes it possible
for anyone to build applications that provide real-time proficiency estimation, activity
recommendations, analytics, and more. The world’s largest and most innovative learning
companies use Knewton technology to improve learning outcomes in K-12, higher education,
English language teaching, corporate training, and other markets. Knewton has been
recognized globally as a “Technology Pioneer” (World Economic Forum in Davos) and one of
the world’s “50 Most Innovative Companies” (Fast Company).

Knewton was founded in 2008 and is based in New York City. For more information, visit


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SOURCE Cambridge University Press and Knewton

Source: PR Newswire