MtoM Consulting Becomes First Marketing Firm to be Powered by Automated Influencer Platform
MtoM leverages power of TapInfluence, the content marketing industry’s only turnkey influence marketing platform
BOULDER, Colo., Sept. 10, 2013 /PRNewswire/ — MtoM Consulting, LLC (www.mtomconsulting.com), a full service digital marketing and PR firm serving worldwide brands that specifically engage with “CEO’s of the household” – today’s mothers, announced today their integration with TapInfluence, (www.tapinfluence.com) the leader in influencer marketing software solutions. Now, with the power of TapInfluence, MtoM Consulting will be able to offer its diverse client base the content marketing industry’s only turnkey influencer automation platform with real-time analytics to gauge effectiveness of programs in minutes instead of days.
“Influencer marketing is key for our clients to successfully engage with the digital community,” said Christine Wilson, Founder and CEO of MtoM Consulting. “Using the TapInfluence platform has brought our marketing services to a new level because we now have the ability to manage influencer campaigns at scale and measure results in real-time.”
MtoM Consulting, is a Washington D.C. – based marketing consultancy that is committed to partnering with brands to generate buzz and awareness by providing social media implementation, blogger outreach, and content marketing strategies that allow digital influencers to help brands reach mom consumers. The company has integrated the TapInfluence platform into their solution suite, automating the time-consuming and manual process of finding relevant influencers (those with key audiences on blogs, Facebook, Twitter, YouTube and other social platforms) and collaborating with them to create meaningful, brand-sponsored content. The partnership makes MtoM the first mom-focused marketing firm to fully automate all of their influencer outreach.
TapInfluence’s turnkey solution includes access to a marketplace of influencers that can be searched on by more than 35 different criteria including reach: topic, gender, geography, education, language and audience demographics. Now companies like MtoM can easily plan campaigns, identify and invite influencers, manage workflow and calendars, target distribution of content, and measure the results in real time. The analytics suite allows customers to see metrics on reach and engagement and track the dollar value of each piece of content in real time over the course of a campaign.
“Our goal is to make content marketing easy for brands and agencies by building software that scales results while reducing effort.” says Holly Hamann, TapInfluence co-founder and CMO. “MtoM’s vision of helping marketers build and execute strategies that leverage content from influencers made them the perfect partner.”
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About MtoM Consulting
MtoM Consulting, LLC (www.mtomconsulting.com), is a full service digital marketing, and PR consultancy specifically focused on businesses targeting the “CEO’s of the household,” today’s mothers. The firm specializes in strategic marketing campaigns that harness the power of online influencers, social media, and digital advertising in a way that resonates with the powerful consumer market of moms. MtoM understands the unique needs, interests and concerns of this dynamic market and seeks new and innovative ways to engage this important so in turn they become loyal brand champions.
TapInfluence (www.tapinfluence.com) provides the industry’s only marketing software that automates the creation, management and measurement of influencer content marketing programs. Enterprise CMO’s and marketers use TapInfluence to scale the creation of content and distribute it to consumers in a meaningful and authentic way. Social influencers with key audiences on blogs, Facebook, Twitter, Pinterest and other social platforms leverage the power of TapInfluence to connect with relevant brands and generate revenue from their content. The company provides brands and marketers with the ability to analyze content and demonstrate ROI. TapInfluence customers include: Microsoft, ABC News, Proctor & Gamble, JC Penny and RedBox. Founded in 2009 and located in Boulder, Colo., TapInfluence is venture-funded and privately held. Join in the conversation with the company @TapInfluence and Facebook.com/tapinfluence.
For more information or to arrange an interview with TapInfluence, please contact (firstname.lastname@example.org).