Elitecore Introduces “Wi-Fi Monetization Framework” for Telecom Operators
MUMBAI, India and DUBAI, UAE, September 12, 2013 /PRNewswire/ –
Location-based Services and Subscriber Analytics to boost Customer acquisition, data
usage and Quality of experience across Wi-Fi network
Elitecore Technologies, a global provider of Wi-Fi Service Management Platform (SMP)
announces the launch of Wi-Fi monetization framework comprising Smart Connectivity,
Location-Based Services, Subscriber Analytics and Revenue Generator. The framework is
available as part of standard Wi-Fi SMP offering to improve quality of service, data usage
and customer acquisition leading to revenue growth in Wi-Fi business for telecom
Says Dhaval Vora, VP, Product Management, Elitecore, “The framework has the
flexibility to be applied across all WiFi models to fulfill operators Wi-Fi revenue
strategy. It provides subscriber intelligence to launch premium services, optimize Wi-Fi
networks and support personalized use cases such as advertising, device, subscriber
profile, location, partners and roaming business.”
Smart Connectivity – Addressing the biggest barrier to Wi-Fi access, Elitecore Wi-Fi
SMP simplifies users’ connectivity to Wi-Fi through efficient network discovery, selection
and user authentication for both data offload and walk-in users. It supports EAP SIM and
non-EAP SIM users, captive portal based authentication, Android/ iOS support and Wi-Fi
with voucher roaming subscribers.
Location-specific services – Elitecore Wi-Fi SMP’s location-specific services and
mobile app capture, identify and categorize user locations based on multiple methods to
improve operator service capability. Operators can pin down user location to a very
granular level as well as generate data on end user arrival, exit and session duration
based on app-defined locations.
Subscriber Analytics – Helps in gaining insights and trends into high-traffic
destinations with time of access, network capacity reports and user behavior correlating
these inputs to launch new data plans. It can also support geo-fencing of Wi-Fi coverage
by attracting and confining high value users to operator-defined locations. Operators can
also analyze hotspots partner performance in high-traffic destinations.
Revenue Generator – Operators can launch new revenue models through personalized push
notification for Wi-Fi using flash advertisements, freebies discount coupons, on-demand
events, clicks-on-portal, roaming (iPass, Boingo) and 3G+Wi-Fi plans.
Elitecore brings added expertise through its in-house professional services group.
About Elitecore SMP
Elitecore Wi-Fi SMP has extensive interoperability with vendor eco system which
optimizes the network infrastructure and supports innovative business models through
multiple off-the-shelf use cases enabling operators to tap new revenue opportunities in
Contact: LK Pathak AVP - Corporate Communications, Elitecore Ph: +91-9925012059
SOURCE Elitecore Technologies