PishPoshBaby Chooses eGifter’s Social Registry Platform

September 12, 2013

PishPoshBaby, the leading retailer of high quality baby gear and related advice, and eGifter, the social gifting company, today announced the launch of a new gift registry and social group gifting features on the PishPoshBaby website and Facebook Fan page using the eGifter platform.

Lakewood, NJ – Melville, NY (PRWEB) September 12, 2013

PishPoshBaby, the leading retailer of high quality baby gear and related advice, and eGifter, the social gifting company, today announced the launch of the new PishPoshBaby online registry and social group gifting system using the eGifter platform.

The registry application allows families to set up a gift registry for a baby shower, new arrival or birthday and invite friends and family. Anyone participating in the registry can purchase any of the items listed outright or they can initiate a group gift and invite other friends and family to contribute to the gift. “The eGifter system solves the number one issue with registries, finally helping registry owners get the high-ticket items they really want,” said Bernard Warman, CEO of PishPoshBaby. “This sets the PishPoshBaby registry apart from all others.”

In addition to the registry, the eGifter social group gifting features are embedded in several places including the product catalog and on the Facebook Fan page. “We have very loyal fans and customers and they want to spread the word about PishPoshBaby and these new features make that easier,” said Warman. “This helps us reach the closest friends and family members of our fans and customers and turn them into customers.”

“Visitors choose to login with Facebook to make the process of sharing and inviting group gift contributors a fun, easy and social process,” said Tyler Roye, CEO of eGifter. “The use of Facebook also provides social exposure for PishPoshBaby and allows for social propagation of special offers.”

The eGifter system also adds the flexibility for the recipient by offering the option to send a selected item as an eGift card, giving the recipient the ability to choose a different item. “This additional flexibility gives both the gift givers and the recipient options,” said Warman. “They can choose to move forward with the selected gift, or change their mind and choose any other item available at PishPoshBaby.”

The application includes a robust management system for the registry owner to manage registry content and spread the word socially. The system also includes tools for a group gift organizer to track the progress of a group gift and communicate with invitees.    

Both the Registry and social group gifting applications add a high level of personalization by letting consumers add eGreeting Cards with photos and video messages. “We offer a powerful, feature-rich solution and deliver this with minimal integration,” said Roye.

“We are very excited about adding these new capabilities to our existing ecommerce solutions,” said Avi Levy, COO of PishPoshBaby. “We had been looking for a solution like this for some time, but only eGifter provided us with a system that lived up to our demands while keeping the integration requirements to near zero.”

The system is live today and ready for new users to set up gift registries and organize group gifts. For more information, check out http://www.PishPoshBaby.com.

About PishPoshBaby

PishPoshBaby’s dream was to create a high-quality store that supplies the facts and advice, along with the right choice, to parents who are completely lost in the whirlwind of baby gear. The PishPoshBaby team is there to give you the clarity, confidence, and comfort that you need when making such an important and significant purchase. For more information, visit http://www.PishPoshBaby.com.    

About eGifter

eGifter revolutionizes the act of gift giving with a social and mobile experience. A platform and marketplace, eGifter creates a fun experience for consumers while helping retailers unlock the viral potential of gift giving in social spaces. eGifter was founded in 2011 by a group of proven tech entrepreneurs. To learn more about eGifter and their social, group gifting platform, visit http://www.eGifter.com/Retailers/.

For the original version on PRWeb visit: http://www.prweb.com/releases/gift-registry/group-gifting/prweb11114174.htm

Source: prweb

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