More And More People Surfing The Web Via Smartphone
Lee Rannals for redOrbit.com – Your Universe Online
A change in mobile phones has occurred swiftly over the past six years, with people dumping the flip-phones with colored graphics and snagging up smartphones with touch screens. This move has churned up the waters in another area of the technology ocean, with a growing number of Internet users accessing their favorite pages using a cell phone rather than a desktop computer.
According to a new survey by Pew Internet & American Life Project, 63 percent of adult cell owners now use their phones to go online, and 34 percent of this group says they usually choose their smartphone over their computer for this task.
Pew found that 21 percent of all adult smartphone owners can now do most of their online browsing using their mobile phone without the need of a desktop or laptop. This statistic isn’t just about preference, but brings to light the shift that technology companies have both caused and will have to adapt too.
“A majority of the public now owns a smartphone, and mobile devices are playing an increasingly central role in the way that Americans access online services and information,” said Aaron Smith, a Senior Researcher at the Pew Research Center’s Internet Project.
“For many, such as younger adults or lower-income Americans, cell phones are often a primary device for accessing online content – a development that has particular relevance to companies and organizations seeking to reach these groups.”
Pew’s survey shows that in just four years, Internet usage on smartphones has grown by 32 percent. Steve Jobs and Apple could be to blame for most of this shift, because the numbers really started climbing after the Cupertino, California company first announced the iPhone in 2007. Although other proto-smartphone devices like Blackberry were already around at that time, Apple revolutionized the smartphone market by adding its touchscreen technology, full Web page browsing experience, and a sleek design.
The findings show that over half of all adults in the US now own some kind of smartphone, while only 35 percent still have some other, more archaic form of a cell phone. The rest of Americans still do things the old-fashioned way: with no mobile device at all.
Apple announced it’s latest addition to the iPhone line during a press conference last week. The new iPhone 5S will include the company’s latest iOS 7 operating system, as well as a fingerprint sensor for added security. Apple also unveiled a cheaper line known as the iPhone 5C, which features additional colors and a lower price point of only $99.