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UK’s Largest Retailer Tesco Looks To Launch Tablet PC

September 23, 2013
Image Credit: Tesco

Peter Suciu for redOrbit.com – Your Universe Online

The world’s largest retailer online might be soon be getting competition from the UK’s largest brick-and-mortar retailer — Tesco Plc –  as the latter announced that it will next week start selling a cut-price tablet PC that is loaded with its own shopping applications.

The British retailer, which is also the world’s second-most-profitable retail chain after Walmart, announced on Monday that it will take on Amazon and Apple in the digital space with a 7-inch, high-definition tablet dubbed the Hudl – pronounced “huddle.” It will sell for $191 (US), and be available in Tesco stores. It will also be offered to the retailer’s Clubcard loyalty program for around $100 (US) in vouchers.

“A smart new addition to your family, Hudl packs all your entertainment into one sleek, easy to use Android tablet. Surfing the web is a breeze, movies come alive in crystal-clear HD, you can easily read books, stream music and shoot photos and video. Hudl comes with easy access to the Tesco world and your favourite Google Apps,” proclaimed the official website introducing the device.

According to the Ofcom, the independent regulator and competition authority for the UK communications industries, there has been a steady increase in tablet ownership in the past year; but nearly two thirds of UK-based households still do not have a tablet PC.

While there is currently no shortage of low-end tablet devices on the market, Tesco may be looking for a device that will be used by its 20 million customers. It will focus on accessibility and convenience, and more importantly will likely be aimed at keeping those customers shopping at Tesco instead of rival retailers, such as Amazon.

Unlike some other low-end Android device this one offers reasonably high specs. It will run the latest version of Android’s OS — Jellybean 4.2.2. The Hudl device will also feature a 1.5GHz quad-core processor along with dual-band Wi-Fi. It also offers a scratch-resistant HD display screen with 243 pixels per inch, and it has up to nine hours of battery life and 16GB of memory, which can even be expanded to 48GB.

The Wi-Fi only device will also offer a micro-HDMI port, GPS, Bluetooth 4.0 and access to Google Play.

The company noted that this makes it a great companion for users’ needs from watching films and TV to listening to music and staying in touch with friends. The Hudl will be available in four colors including black, blue, red and purple; it will be available beginning this September.

“Hudl is a colorful, accessible tablet for the whole family to enjoy,” said Philip Clark, Tesco chief executive. “The first stage in our tablet offering, it’s convenient, integrated and easy to use with no compromise on spec. Customers are quite rightly very discerning about the technology they buy so we knew we had to be competitive on all fronts.”

“Being online is an increasingly essential part of family life and whilst tablets are on the rise, usage is still quite limited,” added Clarke. “We feel the time is right for Tesco to help widen tablet ownership and bring the fun, convenience and excitement of tablets to even more customers across the UK. The digital revolution should be for the many, not for the few.”


Source: Peter Suciu for redOrbit.com - Your Universe Online



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