Last updated on April 17, 2014 at 17:30 EDT

Magic Expands Into Greater China With United Electronics

October 1, 2013

Partnership agreement worth nearly $1,000,000 USD

OR YEHUDA, Israel, October 1, 2013 /PRNewswire/ –

Magic Software Enterprises Ltd. [http://www.magicsoftware.com/?utm_source=pr ]
(NASDAQ: MGIC), a global provider of software platforms
[http://www.magicsoftware.com/magic-xpa-application-platform?utm_source=pr ] for enterprise
mobility [http://www.magicsoftware.com/enterprise-mobility?utm_source=pr ], cloud
[http://www.magicsoftware.com/cloud-enabled-application-platform?utm_source=pr ], and
business integration
[http://www.magicsoftware.com/magic-xpi-integration-platform?utm_source=pr ], announced
today that it has accelerated its expansion into China with the appointment of United
Electronics Co., Ltd. (UEC) [http://www.united-frt.com/aboutus_eng_gsjj.html ] as a Magic
xpa [http://www.magicsoftware.com/magic-xpa-application-platform?utm_source=PR ] and Magic
xpi [http://www.magicsoftware.com/magic-xpi-integration-platform?utm_source=PR ] prime
partner and reseller
[http://www.magicsoftware.com/solution-provider-directory?utm_source=pr ] for Mainland
China, Hong Kong, and Macau. The partnership agreement for licenses, maintenance and
support is worth nearly $1,000,000 over five years.

“The Chinese market is ripe for this partnership with Magic. Demand for enterprise
products and services is on the rise and the enterprise mobility is poised to take off. By
enabling businesses to mobilize enterprise data easily, reliably and securely, Magic’s
robust enterprise-grade application and integration platforms provide us with a huge
growth opportunity,” stated Mr. Donghui Wang, Chairman of the Board at United Electronics
Co. “In addition to their ease of use and flexibility, Magic products provide an excellent
price/performance ratio that is highly valued in Asia Pacific market and in China in

“We have been looking for an established, reliable and qualified partner in China.
With their strong IT expertise, strength in energy, finance, manufacturing and other
verticals, as well as partnerships with many of the same leading global IT vendors
including Oracle, Microsoft and IBM, United Electronics is a natural fit for our target
market,” said Ran Lewinski, Distribution General Manager for Magic Software Enterprises.
“We are especially pleased with United Electronics’ determination and commitment to
building and expanding the existing Magic community around our integration and mobility

This new partnership strengthens Magic’s presence in the Asia Pacific market where the
company already boasts many long-term partners.

About United Electronics Co., Ltd. (UEC)

United Electronics Co., Ltd., (UEC) is a leading IT solutions and service provider in
China with over 600 employees and net revenues of approximately 1 Billion RMB (US $163
million) in 2012.

Headquartered in Beijing, UEC has 21 branch offices in Mainland China and Hong Kong to
support customers from five industries (Finance, Telco, Manufacturing, Government, Life
Science) and also some local ISVs. UEC is a public company listed in Shenzhen Stock
Exchange (002642.sz).

UEC is also a pioneer providing emerging technologies and services in local markets,
including cloud computing, big data, enterprise mobile applications, etc. A specialist in
the final mile to end users, UEC is a long-time partner of global IT vendors, which
include Oracle, IBM, HP, Dell, HDS, Microsoft, Symantec, EMC, NetApp, VMware, APC, etc.

About Magic Software Enterprises

Magic Software Enterprises
[http://www.magicsoftware.com/investor-relations?utm_source=pr ] (NASDAQ: MGIC) empowers
customers and partners around the globe with smarter technology that provides a
multichannel user experience of enterprise logic and data.

For more information, visit http://www.magicsoftware.com
[http://www.magicsoftware.com/?utm_source=pr ].

Except for any historical information contained herein, matters discussed in this
press release might include forward-looking statements that involve a number of risks and
uncertainties. Regarding any financial statements, actual results might vary significantly
based upon a number of factors including, but not limited to, risks in product and
technology development, market acceptance of new products and continuing product
conditions, both locally and abroad, release and sales of new products by strategic
resellers and customers, and other risk factors detailed in Magic’s most recent annual
report and other filings with the Securities and Exchange Commission.

Magic has made every effort to ensure that the information contained in this press
release is accurate; however, there are no representations or warranties regarding this
information, including warranties of merchantability or fitness for a particular purpose.
Magic assumes no responsibility for errors or omissions that may occur in this press

Magic is a registered trademark of Magic Software Enterprises Ltd. All other product
and company names mentioned herein are for identification purposes only and are the
property of, and might be trademarks of, their respective owners.

        Press Contact:

        Tania Amar | VP Global Marketing
        Magic Software Enterprises

SOURCE Magic Software Enterprises Ltd

Source: PR Newswire