Last updated on April 18, 2014 at 9:47 EDT

Hutchison Drei Austria Inks Deal With Adaffix to Launch NameThatNumber Service to Austrian Customers

October 2, 2013

VIENNA, October 2, 2013 /PRNewswire/ –

– Hutchison Drei Austria to monetise missed calls via convenient caller identification
service increasing ARPU and customer retention

Mobile caller identification specialist, Adaffix [http://www.adaffix.com ]
(adaffix.com) today announced that it has partnered with Global mobile network operator,
Hutchison Drei Austria [http://www.drei.at ] (drei.at), to provide its NameThatNumber
service, increasing average revenue per user and retention rates with its Austrian

Adaffix’s proven technology enriches the mobile user experience by identifying any
caller by personal or business name after a missed call. It adds the name of the caller to
the Missed Call Notification SMS and links to a dedicated mobile site containing more
details such as the caller’s address. Users see exactly who has called them rather than an
anonymous number that resides outside of a customer’s contact book.

Integrated with Hutchison’s existing Call Completion system, NameThatNumber provides
an additional top-line revenue stream to operators who bill the service as an add-on to
standard tariffs and call procedure. Typically NameThatNumber is provisioned to the entire
customer base and charged at EUR 1 flat fee per month for limitless look-ups, or EUR 0.30
cent per query to reveal any given number identity.

Guenter Lischka, Senior Head of Marketing at Hutchison Drei Austria said:
“NameThatNumber is a great way for our customers to identify and manage their missed
calls, introducing a level of convenience that adds major value to our existing services.”

Claudia Dreier-Poepperl, CEO and founder at Adaffix said: “Our proven call
identification technology has the advantage of meeting two major priorities for carriers:
creating service differentiation that builds customer retention whilst simultaneously
growing ARPU. The deal with Hutchison 3 Austria is a significant win for us and we are
looking forward to rolling out our NameThatNumber service to its customer base throughout

About Adaffix

Adaffix GmbH is a technology company, which develops and supplies caller
identification solutions for mobile network operators. It specializes in enhancing
existing call completion systems by identifying any caller by their personal or business
name and adding the name of the caller to the notification message.

Adaffix’ NameThatNumber platform can be integrated with Call Completion systems such
as Comverse’s Who Called, Acision’s Call Driver, Streamwide’s Missed Call Alert,
Technotree’s Agility Call Completion, ZTE’s iVAS and Huawei’s Voice Mail System. Adaffix’
patent pending technology platform NameThatNumber has received multiple industry awards
including the prestigious GSMA Award 2010.

Adaffix was founded in 2009 and is privately held with headquarters in Vienna,
Austria. For more info please go to adaffix.com [http://adaffix.com ]

About Hutchison Drei

Hutchison Drei Austria GmbH is wholly owned by Hutchison Whampoa Limited in Hong Kong
and started as Hutchison 3G Austria GmbH in May 2003 with the brand “3″ as the first sole
UMTS-provider in Austria. Drei aims to make the lives of its customers easier by enabling
the most direct access to modern technology and the digital world. According to Drei
mobile communication is an integral part of daily life and should be affordable for every
Austrian citizen. Voice telephony in HD-quality, mobile broadband internet, numerous
multimedia-proposals like 3MobileTV and the strongest network in Austria are among the
offerings of Drei. The MegaNetwork has won the connect-test twice (2011 and 2012), which
has certified Drei as the best network in Austria. As of January 3, 2013 Drei has
completed the takeover of Orange Austria and has 3.337 mio customers as the third biggest
Austrian mobile network operator (as per July 2013).


SOURCE Adaffix

Source: PR Newswire