Snapchat Videos Get 24 Hours With My Story
October 3, 2013

Snapchat Videos Get 24 Hours With ‘My Story’

Enid Burns for – Your Universe Online

The startup built on videos and photos that delete themselves just after they are viewed is giving recipients a little more time to savor the moment. Snapchat introduced Snapchat Stories, a series of videos from a user that will stay on the site for 24 hours after they are taken, being available on a rolling basis, the The Verge reports.

A user can film those fun, flirty videos and snap a few photos, then add them to "My Story" to include them in a running series of video and images. That user's friends -- or all of Snapchat, if the user decides to share across the network -- can then view those videos in "My Story" to see what their friend has been up to. The uploaded video will last roughly 24 hours, then get dropped out of the series. This is as much to make room for new videos as it is to keep content fresh. It also keeps with the company's directive of those passing moments of video and still images that are gone after you see them.

Snapchat introduced My Story in a post on the company blog, titled "Surprise!". The post includes a video that Snapchat worked on with the band Goldroom.

"Snapchat stories add Snaps together to create a narrative. When you add a Snap to your Story it lives for 24 hours before it disappears, making room for the new. Your Story always plays forward, because it makes sense to share moments in the order you experience them," the post said.

"Your Story never ends and it's always changing. The end of your Story today is the beginning of your Story tomorrow. And each Snap in your Story includes a list of everyone who views it," the post continued.

Users can add a caption and description to each photo and video, CNET reports. Users are also able to choose who sees Snaps by creating a friends list. It is up to the recipient whether he just watches the video, or replies back with his own Snaps and comments.

The new My Story feature could open the door for Snapchat, to make money withs advertising and marketing partnerships, Mashable reports. No details regarding advertising or monetization were immediately discussed surrounding the My Story feature of Snapchat.

My Story has been added to updates to the app for both iOS and Android. Snapchat remains unavailable to Windows Phone users.

Snapchat has been a controversial start-up that has received millions in funding. The Verge says the company is approaching a $1 billion valuation. Hullabaloos have risen from the discovery that images and videos can be recovered after they supposedly delete themselves from a user's phone. And companies have started charging fees to aid such recovery.

Last month Snapchat founder and CEO Evan Spiegel revealed that users send more than 350 million photos through Snapchat per day, PCMag reports. Previous reports said that the Snapchat app trafficked 150 million photo shares per day in April, and 200 million in June.