October 7, 2013
Apple iOS Grabs Marketshare Lost By Android And BlackBerry
Michael Harper for redOrbit.com - Your Universe Online
The latest comScore report shows that marketshare of mobile platforms Android and BlackBerry have fallen, and Apple has snatched up what they've left behind. The results, which look at the previous three month period in the United States, call into question previous reports which claimed Apple’s iOS was losing favor in the smartphone wars.
Apple also maintains their lead as the number one device manufacturer, building 40 percent of all smartphones sold in the US. Android partner and Apple rival Samsung comes in at number two with 24.3 percent of the total market share. The latest comScore report also takes a look at US app usage and found that while Facebook and Google are the most widely used mobile apps, Apple apps are also popular, including Apple’s Maps.
Overall, comScore’s report once more shows the smartphone market to be a two-horse race. While this is true all over the world, it is especially true in the United States with very little room at the margins.
Android continues to lead the US market as the top platform of choice at 51.6 percent, beating second place Apple’s 40.7 percent. The struggling BlackBerry comes in third with a scant four percent total market share, followed by Microsoft’s 3.2 percent, a .2 percent increase. Both BlackBerry and Microsoft have seen struggles recently, though to varying degrees.
Though the majority leader in market share, Android saw their lead fall by .8 percent in the period between May 2013 and August 2013. Likewise, BlackBerry saw their percentage fall by the same amount. Apple, on the other hand, nearly recovered both of these losses with their 1.5 percent gain over the last three month period. It’s likely these numbers were in part due to Apple's sale of nine million iPhones during the opening weekend for their new flagship devices, the iPhone 5C and 5S.
One of the key differences between the two platforms is the issue of OEM manufacturer. Part of what has driven Android marketshare to top 50 percent is their multiple OEM approach. Manufacturers like LG, Microsoft and Samsung all make phones that run the Android platform. Despite having a smaller platform market share, Apple topped the OEM list with a 1.5 percent increase over the past three-month quarter. Samsung also saw an increase of 1.3 percent, landing them in second place; HTC lost 1.3 percent of their market share to end at 7.4 percent while Google-owned Motorola lost 0.9 percent, leaving them in fourth place with 6.9 percent. comScore says the overall smartphone market went through an increase from March to August, a period when Apple was selling an aging flagship phone.
Finally, the comScore report placed Google and Facebook as the top site and app, respectively, used on all smartphones across the US. Google sites, including email and search, captured 92.2 percent of all mobile traffic. Facebook came in second with 84.6 percent of all mobile web traffic. When not visiting the site online, 75.7 percent of mobile users are accessing Facebook through their mobile app, making the social network the most used app in the US.
Google apps also dominate American smartphones as Google-owned properties such as Search, Play, YouTube and Maps take second through sixth place in the rankings. Apple’s native apps account for 44.1 percent of all app use, while Apple Maps account for 27.5 percent. A report by AppleInsider’s Daniel Eran Dilger says this means Apple’s maps aren’t as unpopular as many in the press had written them off to be following last year’s map fiasco. Dilger claims two-thirds of iOS users choose Apple Maps and half of all smartphone users are either not using maps at all or choosing another app besides Google.