FutureLogic’s John Edmunds Debates Vital Role of Promotional Couponing in “Casinos of the Future” Panel at G2E
GLENDALE, Calif., Oct. 9, 2013 /PRNewswire/ — FutureLogic, Inc., the world’s leading developer of innovative ticket printing and couponing solutions, announces an exceptional response to the Q&A session at the 2013 Global Gaming Expo (G2E). FutureLogic’s Chief Marketing & Sales Officer, John Edmunds, was invited to sit on a panel of leading technology companies to speak at G2E on casinos of the future and how technology will revolutionize the floor. Along with Bally Technologies, WMS, and Leap Forward Gaming, FutureLogic presented ideas and concepts on ways to maximize existing infrastructure and technology across the casino floor.
Central to the debate was the casinos’ ability to enhance the patron experience and increase loyalty to the casino brand driving increased game play. With the casino brand extending beyond the operator’s walls of bricks and mortar into mobile and online, technology’s role and its ability to enable patrons to move freely between gaming platforms in such a competitive landscape was discussed in great detail.
“Casinos are looking to increase the return on capital already employed, and so leveraging existing infrastructure is key,” commented John Edmunds, Chief Marketing & Sales Officer for FutureLogic. “If we, as technology providers, can leverage existing technology to customize the gaming experience for high-value players, we can make a significant contribution to the operator’s bottom line.”
Solutions such as FutureLogic’s promotional couponing solution, PromoNet, enable casinos to take existing printers and turn them into marketing kiosks, issuing promotional coupons, W2G tax forms, audit reports and receipts for online transactions all into the outstretched hand of the patron at the slot machine.
“Our research shows that patrons read 100% of the coupons issued from the slot machine at which they are playing, offering casinos a unique opportunity to communicate a customized message to all patrons,” continued Edmunds. “Marketing executives can now customize rewards, promotions and incentives for individual players, based on their play behavior and transactions at the slot machine. Whether an instant reward for returning to the casino, an incentive to join the players club, free play credits for reaching a threshold for amount wagered, or a unique QR code directing players to online gaming sites; behavioral-based marketing enables casinos to customize the player experience to individual preferences, making new and anonymous player feel like VIPs – leading to a step change in customer loyalty.”
About FutureLogic, Inc.
Celebrating 30 years in business, FutureLogic is the leading developer of innovative ticket printing and couponing solutions to gaming technology providers and operators around the world. As the premier supplier of super-robust thermal ticket printers to the global gaming industry, FutureLogic has shipped more than 1.5 million printers for casino gaming, video lottery, AWP, LPM, SWP and kiosk applications worldwide. Headquartered in Glendale, CA and with offices across North and South America, Europe, Asia and Australia, FutureLogic’s sales and engineering teams are ready to provide direct support and local knowledge for manufacturers and operators around the world. For more information or to contact us, please visit futurelogic-inc.com.
Director of Marketing, North America
SOURCE FutureLogic, Inc.