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Market For Mobile Apps In US 2013: Worldwide Industry Latest Market Share, Growth, Size, Trends, Strategy And Forecast Research Report 2013

October 14, 2013

MarketResearchReports.Biz announces addition of new report “Mobile Apps – US – September 2013” to its database. Visit: http://www.marketresearchreports.biz/analysis-details/mobile-apps-us-september-2013.

Albany, NY (PRWEB) October 14, 2013

Mobile Apps – US – September 2013

The high app engagement level of Millennials makes them a lucrative target and companies targeting the demographic should consider their particular interests. This generation is more willing to pay for apps, and while ad revenue is still a major part of generating income for developers they must ensure their ads are not intrusive. Personalizing ad content and offerings to the app user can be effective and if it is related to their interests it makes the ad inherently less invasive.

TABLE OF CONTENT

Scope and Themes

What you need to know

Definition

Data sources

Consumer survey data: adults

Consumer survey data: teens

Abbreviations and terms

Abbreviations

Terms

Executive Summary

Market drivers

Smartphone, tablet ownership correlates with age and income

Most teens own a cell phone

Minorities more likely than whites to own smartphones and tablets

App downloads and usage

Downloads for free apps far exceed downloads for paid apps

Most mobile OS owners use an app multiple times per day

Millennials, women likely to use apps for leisure, fashion, and eating out

Figure 1: Attitudes toward mobile apps for leisure activities, restaurant/bar finding, and ideas/inspiration, by gender and age, June 2013

Entertainment-based children\'s apps likely appeal to women

Millennials, men, more open to apps that help find entertainment

Figure 2: Attitudes toward mobile app downloads for live entertainment and content of TV program, by gender and age, June 2013

Interest in and finding new apps

More people trying new apps

App stores play a major part in downloading

Figure 3: Attitudes toward app stores, by age, June 2013

Focus on Millennials

Millennials and men more open to purchasing apps

Figure 4: Attitudes toward mobile app downloading and buying, by gender and age, June 2013

Millennials a good place to start when increasing app awareness

Figure 5: Social influence of mobile apps, by age, June 2013

Social networking, music, and gaming apps most frequently used daily among teens

Figure 6: Frequency in app usage, by categories, June 2013 (part 1)

Figure 7: Frequency in app usage, by categories, June 2013 (part 2)

What we think

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Issues and Insights

Benefiting from understanding the needs of Millennials

The issues

The implications

The role of apps in companies’ and brands’ wider marketing and promotion strategies

The issues

The implications

Apps as a platform for micro-targeted mobile advertising

The issues

The implications

Trend Applications

Inspire Trend: Why Buy

Inspire Trend: Transumers

Mintel Futures: Access Anything, Anywhere

Market Drivers

Key points

Adults’ smartphone and tablet ownership

Smartphone and tablet ownership strongly associated with age

Figure 8: Smartphone and tablet ownership, by age, June 2013

Figure 9: Smartphone and tablet ownership, by gender, June 2013

Smartphone and tablet ownership increases with income

Figure 10: Smartphone and tablet ownership, by household income, June 2013

Smartphones and tablet owners overindex among non-whites

Figure 11: Smartphone and tablet ownership, by race/Hispanic origin, June 2013

Mobile device ownership higher in households with children

Figure 12: Smartphone and tablet ownership, by presence of children in household, June 2013

Teens cell phone ownership

Figure 13: Teens cell phone ownership, by gender and age, June 2013

Minority’s disposable income may lead to awareness in mobile apps

Figure 14: Population, by race/Hispanic origin, 2008-18

App compatibility with new computer OS and the potential move to mobile computing

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Themes and Innovations

Time limits and real-time

Memory tools

Crowd-sourced content

Biofeedback

Voice interface

Beyond the pre-installed

Bring it to me, or me to it

Case Studies in App Marketing

Key points

Retail apps

Walgreens gets mobile with prescription refills

Figure 15: Walgreens television ad, “First timers,” January 2013

Nordstrom leverages app as a discovery process and mobile shopping tool

Figure 16: Nordstrom’s apps online ad, July 2013

Safeway digitizes coupons and deals

Home Depot app aims to educate DIYers

Hallmark Go Cards app creates custom cards

Figure 17: Hallmark television ad, “Hallmark Go Cards app for iPhone,” February 2013

Huggies appeal to parents for an educational/training app

Figure 18: Pull-Ups Big Kid app television ad, “First Flush,” January 2013

Finance apps

Chase highlights convenience and instant access to online banking

Figure 19: Chase’s mobile app television ad, “Sister’s Helper,” March 2013

Chase assists in mortgages and home buying

Figure 20: Chase’s mobile app television ad, “New Home App,” March 2013

Auto and insurance apps

GEICO’s roadside emergency extras on insurance company apps

Figure 21: GEICO television ad, “All Alone,” January 2013

MyChevrolet as an added feature to buying a Chevy

Figure 22: MyChevrolet app television ad, “Parking Reminder,” March 2013

App Downloads and Deletions

Key points

Free app downloads and deletions far exceed paid downloaded apps

Figure 23: Average number of (free vs. paid) apps downloads and deletions in the past month, June 2013

Heavy users averaging five free and one paid download per month

Figure 24: Average number of (free vs. paid) apps downloads and deletions in the past month, by level of app user, June 2013

Millennials keen users to download an app for free, but also willing payers

Figure 25: Average number of (free vs. paid) apps downloads and deletions in the past month, by age, June 2013

Men eager free app downloaders and removers

Figure 26: Average number of (free vs. paid) apps downloads and deletions in the past month, by gender, June 2013

Income not a factor in paid app downloads

Figure 27: Average number of (free vs. paid) apps downloads and deletions in the past month, by household income, June 2013

App Usage and Frequency

Key points

Cell phone app usage

Downloading app features on a cell phone the second-fastest growth after touchscreen

Figure 28: Additional services or features included on a cell phone, February 2007-March 2013

Mobile apps usage on a cell phone grows faster than text messaging or web browsing

Figure 29: Incidence a cell phone’ features used in the last 30 days, February 2007-March 2013

Greater incidence of app downloads by younger age groups and higher income groups

Figure 30: Ability to download apps and incidence of downloading apps in the last 30 days, by age, January 2012-March 2013

Figure 31: Ability to download apps and incidence of downloading apps in the last 30 days, by household income, January 2012-March 2013

Frequency of phone and tablet apps usage

Three in five mobile OS owners use an app multiple times a day

Figure 32: Frequency of app usage on a mobile OS, June 2013

Some 40-50% of 45+ year olds use apps multiple times a day

Figure 33: Frequency of app usage on a mobile OS, by age, June 2013

Heavy app usage skews to higher incomes

Figure 34: Frequency of app usage on a mobile OS, by household income, June 2013

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Reasons for Downloading New Apps

Key points

Millennials and women tend to use apps for leisure, ideas, and eating out

Figure 35: Attitudes toward mobile apps for leisure activities, restaurant/bar finding, and ideas/inspiration, by gender and age, June 2013

Figure 36: Attitudes toward mobile apps for leisure activities, restaurant/bar finding, and ideas/inspiration, by app downloading and deleting, June 2013

Entertainment-based apps for children likely to appeal to young parents, especially moms

Figure 37: Incidence of downloading an app for children’s entertainment, by gender and age, June 2013

Figure 38: Incidence of downloading a paid or free app or deleting an app for children’s entertainment, June 2013

Men more likely to seek apps that help find live and TV entertainment

Figure 39: Attitudes toward mobile app usage for finding live entertainment and TV related content, by gender and age, June 2013

Figure 40: Attitudes toward mobile app usage for finding live entertainment and TV related content, by app downloading and deleting, June 2013

Trying New Apps

Key points

One third often sample new apps and likely to continue rising

Figure 41: Incidence of often trying new apps, by age and household income, June 2013

Figure 42: Incidence of often trying new, by app downloading and deleting, June 2013

App store browsing an important factor in app downloading

Figure 43: Attitudes toward app stores, by age, June 2013

Younger demographic and men more open to purchasing apps

Figure 44: Attitudes toward mobile app downloading and buying, by gender and age, June 2013

Attitudes toward Mobile App Advertising

Key points

App users are accustomed to ads, yet averse to ads in paid apps

Opportunities for Millennials: personalized ads to Make It Mine

Figure 45: Attitudes toward ads on mobile apps, by age, June 2013

Figure 46: Incidence of purchasing based on mobile apps advertising, by age, June 2013

Social Influence on Apps

Key points

Peer influence essential in gaining app users’ attention

Figure 47: Social influence around mobile apps, by app downloading and deleting, June 2013

Efforts to increase awareness of mobile apps must start with Millennials

Figure 48: Social influence around mobile apps, by age, June 2013

App Usage – Smartphone vs. Tablet

Key points

Tablet owners more engaged with apps

Figure 49: Frequency of app usage on smartphone vs. tablet, June 2013

Opportunities in smartphone apps

Opportunities in tablets apps

Mom, Dads, and the Presence of Children

Key points

Opportunities among Moms and Dads

Figure 50: Frequency of app usage, by parental status, June 2013

Opportunities in households with children

Opportunities in households without children

Figure 51: Frequency of app usage, by presence of children in household, June 2013

Teens and Mobile Apps

Key points

Teens cell phone mobile app usage skew higher to girls and older teens

Figure 52: Teens’ app usage on cell phone, by gender and age, June 2013

Teens with weekly spend more than $11 tend to reflect higher app usage

Figure 53: Teens’ app usage on cell phone, by weekly allowance and weekly spend, June 2013

Frequency in app usage by categories

Social networking, music-related, and gaming apps most popular daily usage

Figure 54: Frequency of app usage, by categories, June 2013 (part 1)

Figure 55: Frequency of app usage, by categories, June 2013 (part 2)

Social networking apps

Figure 56: Frequency of social networking app usage by teens, by gender and age, June 2013

Music-related apps

Figure 57: Frequency of music-related app usage by teens, by gender and age, June 2013

Game apps

Figure 58: Frequency of game app usage by teens, by gender and age, June 2013

Communication apps

Figure 59: Frequency of communication app usage by teens, by gender and age, June 2013

Information apps

Figure 60: Frequency of information app usage by teens, by gender and age, June 2013

Shopping apps

Figure 61: Frequency of shopping app usage by teens, by gender and age, June 2013

Educational apps

Figure 62: Frequency of educational app usage by teens, by gender and age, June 2013

Health/fitness apps

Figure 63: Frequency of health/fitness app usage by teens, by gender and age, June 2013

Teens’ attitudes toward mobile app usage and downloading

Figure 64: Teens’ attitudes toward mobile app usage, by gender and age, June 2013

Figure 65: Teens’ attitudes toward mobile app downloading, by gender and age, June 2013

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Executive summary

Since 2007, an increasing number of HNWIs have shown interest in alternative investments, such as art, classic cars, wines, jewelry, gems and watches, which in times of economic uncertainty can deliver higher returns than equities. US HNWIs had the largest share of total luxury investments, valued at US$118 billion in 2012. Chinese HNWIs with total luxury investment of US$43 billion in 2012 were the second-largest contributor in luxury investment and were the major driving force behind the growth of luxury investment.

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Gonorrhea is a contagious sexually transmitted disease caused by the bacterium Neisseria gonorrhoeae. The disease can also pass on to a new born through infected mother during parturition. This disease can affect both men and women. The bacterium grows in warm and moist areas of uterus, reproductive tract, fallopian tubes and urethra. In addition, the bacterium can also grow in the throat, mouth and anus. According to Center for Disease Control (CDC), in 2010 the total number of people suffering from gonorrhea was estimated to be around 3 lacs in the U.S.

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Change in lifestyle has resulted in multiple sex and sex partner. It has been observed that three out of five people suffer from chlamydia every year and it is expected to rise drastically. It has been reported that in 2011, gonorrhea increased by 61% globally. This severe growth of gonorrhea patients worldwide would augment the growth of this market. Gonorrhea increases the risk of HIV infection and this is raising serious concern amongst governments of various nations. According to CDC, Federal Domestic Assistance grants a project under section 318c. This project aimed for the development and implementation of prevention and control program for this disease. This increasing concern of government would trigger the growth of this market. In addition, rise in disposable income of population would also increase the growth of this market.

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