Stuart Weitzman Celebrates 20th Anniversary of The Iconic 5050 Boot With The Launch of A Digital Pop-Up Shop on Gilt.com
Pop-Up Shop To Feature Fourteen Limited-Edition Styles Exclusive to GILT
NEW YORK, Oct. 17, 2013 /PRNewswire/ — The iconic Stuart Weitzman 5050 boot celebrates its twentieth anniversary this fall. To commemorate this fashion milestone, the brand will partner with innovative online shopping destination, GILT, to launch a 20-piece Anniversary Collection, which includes ten limited-edition styles. Beginning October 17(th) at noon ET, customers will have access to the 5050 capsule collection for 20 days only via a unique digital pop-up shop, which was created exclusively by GILT – www.5050bootcamp.com
The Anniversary Collection will include the classic 5050 staples (black nappa, black patent and navy suede) plus designs in an array of unique materials that are being released for very first time (zebra hair calf, sea crystal snake calfskin, black goosebump nappa, cognac leopard hair calf and studded tan nubuc). The most dramatic is the Swarovski pave version, which is custom-crafted with 25,000 crystals hand-set in an elaborate leopard pattern. Retail prices for the collection range from $598 – $890; the Swarovski pave boot is $10,000).
This legendary over-the-knee flat boot has garnered a cult-like following amongst Hollywood starlets and It-Girls worldwide and is considered the must-have boot season after season. From the Sundance Film Festival (Elizabeth Olsen), to the set of The Amazing Spider-Man (Emma Stone), to the red carpet (Olivia Wilde), to the concert stage (Ke$ha), the 5050 is as versatile and well-rounded as the Hollywood celebrities who wear it.
The unwavering popularity is attributed to its uniquely stylish design of half micro stretch and half nappa leather – giving it the 5050 name. The ultimate in fashion and function, this best-selling style is at once elegant and flattering on legs of all shapes and sizes, thanks to the micro stretch insert seamlessly integrated into the back of the boot. The boot is consistently in such high demand that it regularly sells out at retail outlets around the globe every year.
ABOUT STUART WEITZMAN HOLDINGS LLC
A little obsessed with shoes.
Stuart Weitzman Holdings LLC, a global leader in designer footwear, operates 44 retail stores across the United States, including New York, Beverly Hills, Chicago, Boston and Las Vegas. The company also has 53 international stores and is sold in more than 70 countries.
A luxury brand built upon the idea of creating a beautifully constructed shoe, founder and designer Stuart Weitzman’s main objective has always been to merge fashion and function. The first thing a women puts on in the morning and the last thing she takes off at night, his shoes are designed to feel as good as they look and to look as good as they feel.
ABOUT THE JONES GROUP INC.
The Jones Group Inc. (www.jonesgroupinc.com) is a leading global designer, marketer and wholesaler of over 35 brands with product expertise in apparel, footwear, jeanswear, jewelry and handbags. The Jones Group has a reputation for innovation, excellence in product quality and value, operational execution and talent. The Company also markets directly to consumers through branded specialty retail and outlet stores, through concessions at upscale department stores and through its e-commerce sites.
The Company’s internationally recognized brands and licensing agreements (L) include: Nine West, Jones New York, Anne Klein, Kurt Geiger, Rachel Roy (L), Robert Rodriguez, Robbi & Nikki, Stuart Weitzman, Brian Atwood (L), Boutique 9, Easy Spirit, Carvela, Gloria Vanderbilt, l.e.i., Bandolino, Enzo Angiolini, Nine & Co., GLO, Joan & David, Miss KG, Kasper, Energie, Evan-Picone, Le Suit, Mootsies Tootsies, Grane, Erika, Napier, Jessica Simpson (L), Givenchy (L), Judith Jack, Albert Nipon, Pappagallo and Rafe (L).
GILT, www.gilt.com, is an innovative online shopping destination offering its members special access to the most inspiring merchandise and experiences every day at insider prices. Gilt continually searches the world for the most coveted brands and products, including fashion for women, men, and children; home decor; and unique activities in select cities and destinations. We believe that every day is an opportunity to inspire and be inspired.
SOURCE Stuart Weitzman