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Last updated on April 18, 2014 at 15:29 EDT

UT Austin’s Professional Development Center Deepens Global Partnership with Mexico’s Escuela de Mercadotecnia

October 18, 2013

Marketing professionals from Mexico travel to Austin to complete digital marketing certificate program

AUSTIN, Texas, Oct. 18, 2013 /PRNewswire/ — The Professional Development Center (UT-PDC) at The University of Texas at Austin is proud to continue a growing partnership with Mexico’s Escuela De Mercadotecnia (EDEM) to offer a Digital Marketing Certificate Program in Mexico. The program consists of five short courses covering a range of digital marketing topics such as social media, branding and mobile platforms. The first four courses take place at EDEM’s Mexico City campus while the final course offers students an opportunity to travel to Austin on November 22 for instruction on the University’s main campus. This strategic partnership between UT-PDC and EDEM is dedicated to crossing language, culture and geographical divides to offer the best possible continuing education opportunities for Mexico’s working professionals.

“Digital media is a part of everyone’s life. We, as consumers, have access to information and products whenever we want it, whatever our location,” says program instructor Alejandro Castaneda Gutierrez. “Marketing professionals have to constantly look for new ways to cut through the growing online clutter to ensure their business messages are heard. In this program, we will cover how companies in Mexico can seamlessly incorporate digital marketing in their business plans to compete in a global economy.”

“I am so excited to welcome the students of EDEM back to the campus of The University of Texas at Austin,” states Kristy Bradford, program manager for UT-PDC.

“This program offers these professionals invaluable insights into using the Internet in ways that may have not even occurred to them. The program explores new technologies that help manage customer relationships across a variety of channels. Participants gain important data to develop more targeted marketing campaigns that will resonate with their customers and get results.”

Over the five, week-long courses, students will learn how to develop digital strategies that incorporate consumer trends, advertising and promotions, legal guidelines and social networks. The first course began September 20 and will be offered during the day from 9 a.m. to 6 p.m. on EDEM’s main campus. Three subsequent courses will be held in Mexico City with the final course beginning in Austin on November 22.

For more information on the Digital Marketing Certificate Program, please contact Kristy Bradford at UT-PDC at 512-232-2231 or kristy.bradford@austin.utexas.edu. You may also contact Karla Pantoja at EDEM at 55162346, ext. 138 or karla.pantoja@escuelademercadotecnia.org.

About the Professional Development Center:

The Professional Development Center (UT-PDC), a department of the Division of Continuing and Innovative Education at The University of Texas at Austin, offers a wide range of programs and courses designed to help individuals and organizations around the world improve personal, professional and organizational performance. To meet this goal, PDC offers high-quality non-credit courses, professional certificate programs, consulting, coaching, and facilitation services, both online and on the university campus. www.utexas.edu/ce/pdc/

About Escuela de Mercadotecnia:

Escuela de Mercadotecnia is an institution dedicated to providing specialized education in the industry of marketing, advertising and media. We seek to be the link between people looking to get a comprehensive knowledge about important topics and experts who are willing to provide knowledge, tools and best practices in marketing. The structure and content of courses and teaching methodology allow an excellent balance between experiences in the classroom and everyday responsibilities and challenges of the participant. Participants are senior executives seeking to strengthen their knowledge of marketing and stay ahead of trends. The School of Marketing proudly presents this program in digital marketing. Through this, we create the tools to design and implement integrated digital marketing strategies and innovation in products and services.

Read more news from the Professional Development Center.

Contact: Wayne Wenske, Division of Continuing and Innovative Education, The University of Texas at Austin, 512-232-7392, Email

SOURCE The Professional Development Center


Source: PR Newswire