October 28, 2013
Pinterest Signs Deal To Provide More Info From Getty Images
redOrbit Staff & Wire Reports - Your Universe Online
According to Adi Robertson of The Verge, the deal will give Pinterest members access to “Getty's substantial metadata collection,” allowing them to “run reverse image searches” in order to find out the name of the person who snapped the photo, the date it was shot, the location and any descriptive text associated with the picture.
“Pinterest describes the partnership as a way to give users better information about what they're pinning,” Robertson explained. To demonstrate how it will work, a member of the photo-sharing network could identify the food depicted in an image, suggest related recipes and locate the original source of the image.
“The biggest winners, however, are the image owners and the investors who see Pinterest as a prime advertising platform,” she added. “With better attribution, users can get more information about the things they might want to buy, and advertisers can get more data about what users are interested in.”
While financial details of the agreement have not been announced, Pinterest is paying Getty for the rights to all of the information that will be included alongside their pictures. However, as Mashable’s Kurt Wagner points out, the social image sharing website can certainly afford the cost. The deal, he explained, was announced just one day after reports surfaced that Pinterest had raised an additional $225 million in funding, upping its valuation to nearly $4 billion.
“Getty Images is one of the industry’s best and broadest collections of imagery created by a community of hundreds of thousands of contributors,” Pinterest Product Manager Michael Yamartino wrote in an October 25 blog entry. “Their collection not only includes great images but also data about… who took the image, when, where, and what’s in the picture.”
“We think this will be really valuable, especially when pin descriptions and links are as not as helpful as we’d hope,” he added. “As part of our agreement, we’ll pay Getty Images a fee for the data they share and will help make sure that their images get proper attribution. We’re just getting started with Getty Images but we’re excited about the possibilities of what their data can help us deliver.”
A Pinterest spokesperson told Wagner that Getty information should start accompanying pictures in the next few months. It becomes the website’s third new initiative in two months. Last month, the website unveiled promoted pins to allow advertisers to include additional content alongside images viewed by potential customers, followed by an expansion to article pins to include new details about the publication, author and title.