Aptilo Enables Location-Based Wi-Fi Services With Social Media Logins for Peru’s Digital Way
STOCKHOLM and LIMA, Peru, October 30, 2013 /PRNewswire/ –
Digital Way [http://www.digitalway.com.pe ], the only carrier-neutral provider of
public Wi-F in Peru, has selected the Aptilo Service Management Platform
[http://www.aptilo.com/aptilo-service-management ](TM) (SMP) to enable its “WIGO wi-fi
libre” free Wi-Fi service. Together Digital Way and Aptilo utilizing the SMP platform, a
state-of-the-art system to manage mobile data services, have developed and integrated
social media logins and hyper-local, down to individual access point (AP) level,
location-based services for fast, convenient Wi-Fi access and a personalized user
Aptilo is the leading provider of carrier-class Wi-Fi
[http://www.aptilo.com/carrier-class-wi-fi ] service management and offloading solutions.
With Aptilo’s platform, Digital Way’s WIGO users will enjoy carrier-grade Wi-Fi at
hotspots across Lima including at Estadio Nacional, the 40,000-seat sports stadium in
Lima, inside the top malls and outside in popular parks throughout the leading commercial
municipality. Exact hotspot locations can be found at http://www.wigo.pe
Aptilo SMP creates a single sign-on and registration process for Digital Way users as
they access the WIGO hotspots using any social media platform including Facebook, Twitter
and Google+ from anywhere in the network. Aptilo SMP “remembers” users as they roam from
one hotspot to another, eliminating the need for multiple logins.
Additionally, Aptilo SMP will recognize a user’s location and redirect them to landing
pages customized to the nearest AP and or hotspot, creating multiple monetization
After a period dedicated to customer acquisition, Digital Way will monetize their
Wi-Fi network through delivery of mobile ads tailored to the user and location. This
further improves the personalized user experience with relevant ads and provides
call-to-action opportunities for advertisers.
Digital Way will leverage the Aptilo SMP platform for its existing
business-to-business (B2B) portfolio. Digital Way has designed its network to allow the
delivery of multiple business models and will generate revenue by tailoring the service to
the specific needs of different industry verticals such as enterprise, hospitality,
healthcare, education, retail and airports.
“Location-based services are a natural fit for Wi-Fi hotspots as they provide
advertisers with unique opportunities to reach the right audience at the right time,” said
Torbjorn Ward, CEO, Aptilo Networks. “Digital Way has shown us yet another creative way to
“In Peru, people are hungry for free Wi-Fi. They are seeking open networks because
data plans can be very expensive and slow. This business model, using Aptilo SMP, allows
us to deliver carrier-class Wi-Fi, a streamlined sign-on process that encourages multiple
access throughout the network, and the opportunity to offer location-based, personalized
services,” said Carlos Andres Lopez CEO of Digital Way.
About the Aptilo Service Management Platform:
Aptilo Carrier-Class Wi-Fi: http://www.aptilo.com/carrier-class-wi-fi
About Digital Way
Digital Way is deploying Peru’s only operator-neutral carrier-grade public Wi-Fi
service under the brand of “WIGO es wi-fi libre.” In addition, Digital Way is an operator
of Dedicated Internet Access and value added services such as firewall, filtering and VoIP
services for the enterprise market. The company was acquired in 2007 by the Grupo Romero.
About Aptilo Networks
Aptilo Networks is a leading provider of systems to manage mobile data services for
Wi-Fi, WiMAX and 3G/LTE networks, including mobile data offloading. Aptilo’s carrier-class
solutions boast pre-integrated authentication, policy control and charging functions to
maximize functionality and fast-track deployments while minimizing impact on existing
systems. Aptilo’s solutions are currently in operation in more than 60 countries. For more
information, please visit http://www.aptilo.com.
For more information please contact: Hillary Call, Public Relations Manager Aptilo Networks AB c/o Call Communications P: +1-917-414-9262 firstname.lastname@example.org
Julius Marcus, Marketing Manager Digital Way S.A. +1-51-513-3132 email@example.com
SOURCE Aptilo Networks