New Facebook Software Threatens Traditional Advertising With “Center Stage” Visibility For Business Owners
DALLAS, Texas, Nov. 4, 2013 /PRNewswire-iReach/ — A recent report by ComScore shows that people spend 27% of their Facebook time reading their newsfeeds and BleuPage – a new Facebook marketing plugin released in July 2013 – is helping brands, marketers and small businesses to capitalize on this by giving them unparalleled visibility on the site.
Bleupage users can create engaging advertisements, email capture forms and even promotional coupons that appear inside people’s newsfeeds, giving them “center stage visibility” according to Bleupage founder, Bobby Walker. “With Bleupage, your audiences can interact with your marketing messages directly within their newsfeed without having to leave Facebook” Walker adds.
“Unlike regular advertising on Facebook, Bleupage gets your message seen more often, as most people are focused on the news feed, not those obvious advertisements on the right hand side” claims Walker.
“People are getting more and more advertising savvy, too” Walker adds. “They know where ads appear and they just switch off and divert their eyes to the news feed, because that’s what they’re really there for… to gets news from friends, the community, and the things they like and follow.”
So surely putting promotional messages inside someone’s Facebook news feed will also turn people off, we asked Walker. “Bleupage targets people who are already interested in the kinds of products and services you’re advertising, so you’ll always stay relevant. It’s like TV. Billions of people watch their favourite shows every day, and accept that advertising is par for the course.”
But are people really engaging with ads, just because they’re “expected” or because they’re more visible? “Our users would say a resounding yes. That’s because Bleupage allows you to create a far more diverse range of promotional messages than usual. From coupons, giveaways, email captures, custom designs… and the fact that your audience can interact directly with this content, unlike most advertising on Facebook, makes it far more appealing” Walker proudly announces.
“One of my personal favourites is the content gating feature, which prompts people to like or share your free offer before they can access it for themselves. This creates a viral spread on Facebook due to the fact that liked and shared content is then seen by that person’s Facebook friends.”
Is Bleupage set to destroy traditional advertising slots on Facebook? Only time will tell. But for now, Walker seems to have found an answer to the growing question; how to advertise to the world’s largest audience, without getting lost in the noise.
Bleupage is currently offering a free trial at http://bleupage.com
To view this video on YouTube, please visit: http://www.youtube.com/watch?v=wJ-_P_PJpTA
Media Contact: Bobby Walker, BleuPage.com, 903-340-2982, email@example.com
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