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Brazil Beer Market Insights 2013

November 5, 2013

Reportbuyer.com just published a new market research report: Brazil Beer Market Insights 2013.

London (PRWEB) November 05, 2013

Product Synopsis

A detailed market research report on the Brazil beer industry. Researched and published by Canadean.

Introduction and Landscape

Why was the report written?

This report comprises high level market research data on the Brazil beer industry, published by Canadean. The report covers the total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?

The southern regions of Brazil are the largest contributors towards market value growth and are an ideal target for new launches of specialty beers.

What are the key drivers behind recent market changes?

Local markets in north-eastern regions are growing because wealth inequalities have decreased appreciably over the last ten years. This has led to a rise in purchasing power and is crucial to the mainstream beer market.

What makes this report unique and essential to read?

The Brazil Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits

This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Brazil Beer industry. Data includes volumes from 2008 to 2012, plus forecasts for 2013, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, and beer type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.

This report provides an analysis of the industry structure, reports on company volumes and contains brewer profiles for major brewers.

This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, and multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices, are also included.

Key Market Issues

More and more consumers are now opting for premium lagers and specialty beers, which is particularly important for south-eastern regions with a strong European heritage.

Beer imports declined in 2012 after a sudden rise in 2011. Brazil's largest beer importer, the Netherlands, saw its volumes shrink by almost 16%, probably due to Heineken producing more of its product locally.

Exports towards major trade partners expanded, particularly Paraguay, Peru and Colombia.

Lagers hold 97% of the Brazilian beer market, with the north-eastern region seen as the most promising area for growth.

Key Highlights

The Heineken brand has continued to expand in 2012, benefitting from the growth of the Brazilian middle classes and the gradual shift towards premium lagers.

Although market leader AB-InBev still recorded a 3% rise in volumes during 2012, it was outperformed by challengers Brasil Kirin and Grupo Petropolis.

Refillable glass remained the dominant pack type in 2012, with 60cl the most popular size.

Final retail prices had no choice but to rise again in 2012 because of rampant inflation, tax increases and expanding costs in transportation and wages.

Table of Contents

Canadean Brazil Beer Market Insights Report 2013

Executive Summary

Section 1

Market Context

Market Environment

The Consumer Palate

All Commercial Beverages

Legislation and Taxation

Market Parameter Tables

Population Size and Growth 1984-2015F

Economic Indicators 2004-2014F

Legislation and Taxation Tables

Table 1.5.1 Taxation Base

Table 1.5.3 – Legal Controls on Beer

Table 1.5.4 – Tax Burden on Beer @ 5% Abv, 2012

Section 2

Market Background Briefing

Beer Definitions by Type – Local Segmentation

Beer Definitions by Type – Standard Price Segmentation

Beer Definitions by Type – Alcoholic Strength

Beer Definitions by Type – Beer Type

Beer Definitions by Type – Local, National and International

Section 3

Market Update

Beer Key Facts

Market Size

Growth

Market Value

Segmentation 2012

Distribution 2012

Packaging 2012

Market Commentary

Current and Emerging Trends

Outlook

Imports and Exports

Segmentation

Top 10 Beer Brands – Volume, 2010-2012

Top 10 International Premium and Superpremium Beer Brands – Volume, 2010-2012

Licensed Brand Owners and Licensees

Brand Analysis

Private Label/Private Label Producers

New Products Activity

Chart – Leading Brewers/Importers, 2012

Market Structure

Brewers

Chart – Consumption by Pack Material/Type, 2012

Packaging Trends

Chart – Distribution by Channel, 2012

Chart – Consumption by Price Segment, 2012

Market Valuation and Pricing

Beer Market Valuation (Local Currency), 2011-2013F

Distribution Trends

Distribution and Pricing Tables

Table 3.4.1 – Outlet Universe For Beer – Number/% Share, 2008-2012

Table 3.5.1 – Leading Retail Groups For Beer – Number/% Share, 2008-2012

Table 3.8 – Leading Importers and Distributors, 2012

Table 3.9 – Trade Margin Build-Up Model

Table 3.10.1 – Selected Consumer Beer Prices: Off-Premise, 2011-2013

Table 3.10.2 – Selected Consumer Beer Prices: On-Premise, 2011-2013

Beer Data Tables

Commercial Beverage Consumption – per Capita – Litres, 2002-2013F

Commercial Beverage Consumption – per Capita – % Share, 2002-2013F

Commercial Beverage Consumption – per Capita – Growth, 2002-2012

Commercial Beverage Consumption – Million Litres, 2002-2013F

Alcoholic Beverage Consumption – Litres of Pure Alcohol (LPA) Per Capita, 2002-2013F

Beer Production/Trade/Consumption, 2002-2013F

Beer Production/Trade/Consumption – Growth, 2002-2013F

Consumption of FABs and Cider, 2000-2013F

Beer Foreign Trade By Country (Imports), 2009-2013F

Beer Foreign Trade By Country (Exports), 2009-2013F

Beer Market Valuation (Local Currency), 2011-2013F

Beer Consumption by Local Definition, 2009-2013F

Beer Consumption by Standard Price Segmentation, 2009-2013F

Beer Consumption by Alcoholic Strength, 2009-2013F

Beer Consumption by Type, 2009-2013F

Beer Consumption by Geographic Scope, 2009-2013F

Beer All Trademarks, 2008-2012

Beer Brands by Local Definition, 2008-2012

Beer Brands by Standard Price Segment, 2008-2012

Beer Brands by Alcoholic Strength, 2008-2012

Beer Brands by Type, 2008-2012

Beer Imported Brands by Origin, 2008-2012

Beer Licensed Brands, 2008-2012

Beer Trademark Owners, 2008-2012

Beer Local Operators, 2008-2012

Beer Leading Brewers/Importers, 2008-2012

Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2009-2013F

Beer Distribution: On vs Off Premise, 2009-2013F

Section 4 Brewer Profiles

Brewer Profiles

AMBEV

Ambev Brand Volumes, 2008-2012

CERVEJARIA PETRÓPOLIS

Cervejaria Petropolis Brand Volumes, 2008-2012

FEMSA

Femsa Brand Volumes, 2008-2012

SCHINCARIOL

Schincariol Brand Volumes, 2008-2012

Smaller Brewers

CERVEJARIA COLORADO

CERVEJA DUFF

CERVEJARIA PARAENSE

CERVEJARIA PREMIUM

COMPANHIA NACIONAL DE CERVEJAS NOBRES

INAB

List of Tables

Population Size and Growth 1984-2015F

Economic Indicators 2004-2014F

Table 1.5.1 Taxation Base

Table 1.5.3 – Legal Controls on Beer

Table 1.5.4 – Tax Burden on Beer @ 5% Abv, 2012

Table 3.4.1 – Outlet Universe For Beer – Number/% Share, 2008-2012

Table 3.5.1 – Leading Retail Groups For Beer – Number/% Share, 2008-2012

Table 3.8 – Leading Importers and Distributors, 2012

Table 3.9 – Trade Margin Build-Up Model

Table 3.10.1 – Selected Consumer Beer Prices: Off-Premise, 2011-2013

Table 3.10.2 – Selected Consumer Beer Prices: On-Premise, 2011-2013

Commercial Beverage Consumption – per Capita – Litres, 2002-2013F

Commercial Beverage Consumption – per Capita – % Share, 2002-2013F

Commercial Beverage Consumption – per Capita – Growth, 2002-2012

Commercial Beverage Consumption – Million Litres, 2002-2013F

Alcoholic Beverage Consumption – Litres of Pure Alcohol (LPA) Per Capita, 2002-2013F

Beer Production/Trade/Consumption, 2002-2013F

Beer Production/Trade/Consumption – Growth, 2002-2013F

Consumption of FABs and Cider, 2000-2013F

Beer Foreign Trade By Country (Imports), 2009-2013F

Beer Foreign Trade By Country (Exports), 2009-2013F

Beer Market Valuation (Local Currency), 2011-2013F

Beer Consumption by Local Definition, 2009-2013F

Beer Consumption by Standard Price Segmentation, 2009-2013F

Beer Consumption by Alcoholic Strength, 2009-2013F

Beer Consumption by Type, 2009-2013F

Beer Consumption by Geographic Scope, 2009-2013F

Beer All Trademarks, 2008-2012

Beer Brands by Local Definition, 2008-2012

Beer Brands by Standard Price Segment, 2008-2012

Beer Brands by Alcoholic Strength, 2008-2012

Beer Brands by Type, 2008-2012

Beer Imported Brands by Origin, 2008-2012

Beer Licensed Brands, 2008-2012

Beer Trademark Owners, 2008-2012

Beer Local Operators, 2008-2012

Beer Leading Brewers/Importers, 2008-2012

Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2009-2013F

Beer Distribution: On vs Off Premise, 2009-2013F

List of Figures

Chart – Leading Brewers/Importers, 2012

Chart – Consumption by Pack Material/Type, 2012

Chart – Distribution by Channel, 2012

Chart – Consumption by Price Segment, 2012

Companies Mentioned

AMBEV, CERVEJARIA PETRÓPOLIS, FEMSA, SCHINCARIOL

Read the full report:

Brazil Beer Market Insights 2013

http://www.reportbuyer.com/food_drink/alcoholic_drinks/beer/brazil_beer_market_insights_2013.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Beer

For more information:

Sarah Smith

Research Advisor at Reportbuyer.com

Email: query@reportbuyer.com

Tel: +44 208 816 85 48

Website: http://www.reportbuyer.com

For the original version on PRWeb visit: http://www.prweb.com/releases/2013/11/prweb11303364.htm


Source: prweb



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