November 16, 2013
Over 150 Billion Games Of Candy Crush Saga Have Been Played
redOrbit Staff & Wire Reports - Your Universe Online
More than 150 billion individual games of the hugely popular matching puzzler Candy Crush Saga have been played since it was first released on Facebook in April 2012, the game’s developers revealed on Friday.
Furthermore, according to TechCrunch’s Sarah Perez, social gaming company King also confirmed that the app has been installed more than 500 million on both the social media website and on mobile devices.
Candy Crush Saga is available on Facebook, as well as Android and iOS smartphones and tablets. In fact, Stuart Dredge of The Guardian reports that the app remains the top grossing app worldwide on both Google Play and Apple’s App Store, despite the fact that it has only been available for at least 11 months on both platforms.
“The 500m figure was announced to celebrate the one-year anniversary of that mobile debut, although King hasn't provided any stats on how many active players Candy Crush Saga has, or how much money it's making,” Dredge added. “The most regularly-quoted figure comes from US company Think Gaming, which claims the free-to-play game is generating more than $875,000 a day from in-app purchases on iOS in the US alone.”
According to Perez, the level that seems to give players the most difficulty is Level 65 – or, as she puts it, “one where you have to beat the chocolate and the licorice.” While Candy Crush Saga is clearly the killer app for King, the company also reports that it sees more than one billion games played every day across its 150 title game library (up from just nine billion games per month back in February).
Of course, despite the fact that the game now boasts more than 400 levels, King realizes that they won’t be able to ride the Candy Crush Saga gravy train forever, and according to CNNMoney reporter Alanna Petroff, the company is already said to be working on the next big thing.
“I think that all games have a natural lifespan. As a company, we've always been about making many games and continuing to innovate and try new concepts. At the same time as continuing with Candy Crush, we are also coming up with new great games,” Tommy Palm, a developer with the company, told Petroff. However, he declined to address rumors that the company was considering a possible IPO in the near future.
In October, reports surfaced that Candy Crush Saga was earning its creators over $866,000 a day. At the time, King said that the majority of those playing the game at any given time were primarily women between the ages of 22 and 55.
In an interview with the Daily Mail published at that time, Professor Mark Griffiths, director of the International Gaming Research Unit at Nottingham Trent University, called Candy Crush Saga “one of those gender-neutral games that has a ‘moreish’ quality that can fit in flexibly around a woman’s life.”