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Last updated on April 19, 2014 at 18:42 EDT

The Exchange Lab Secures $8M (£5M) in Growth Capital Funding From BGF

December 5, 2013

Funding Follows The Exchange Lab’s Record Growth of 200 Percent
Year-On-Year

BGF increases rate of investment into media technology sector

LONDON, NEW YORK & TORONTO, Dec. 5, 2013 /PRNewswire/ – The Exchange Lab, the world’s largest programmatic digital media marketplace announced
today that it has raised $8M in funding from UK growth capital
provider, Business Growth Fund (BGF). BGF is the independent investment company backed by five of the UK’s
main banking groups – Barclays, HSBC, Lloyds, RBS, and Standard
Chartered.

The Exchange Lab delivers campaigns across digital display, video,
social media, and mobile channels, evaluating a billion audience
interactions daily. Profitable since 2010, The Exchange Lab boasts
organic growth of 200 percent year-on-year in 2012. It has tripled its
global headcount this past year and made several high profile senior
level hires, in addition to opening offices in New York and San
Francisco. The company is expected to outpace this growth in 2013 as it
continues its aggressive expansion into new markets, broadening both
its offering and customer base.

“BGF’s appetite for further developing its investment in pioneering,
high growth digital media and technology companies and their backing by
the British banks makes them the perfect partner for The Exchange Lab
as we find ourselves at the center of the surge in programmatic buying,
a market that is forecast to triple in the coming four years,” said
James Aitken,
CEO and co-founder of The Exchange Lab.

“With our industry- leading approach to programmatic buying, this
funding from BGF will enable us to take our unique technology to the
next level delivering even more targeted, cost-effective campaigns for
our clients,” adds Tim Webster, CSO and co-founder of The Exchange Lab.

“The Exchange Lab’s senior management led by James and Tim have a track
record of building and selling successful companies. BGF’s investment
will support the business in its global expansion and accelerate the
development of its proprietary programmatic buying technology allowing
it to take advantage of a significant growth opportunity, creating
value for its shareholders,”
said Chris Hodges, Investment Director at BGF.

The Exchange Lab has developed a proprietary trading and intelligence
platform called DataLab that leverages data to find the right audience, at the right time,
across digital channels and devices at the most efficient price. This
enables global brands and agencies to better identify and engage with
their online customers. Current clients include Omnicom, Aegis and WPP
as well as Weight Watchers, Sky and Ford in Europe and McDonald’s,
Mazda and Dell in North America.

BGF’s investment provides The Exchange Lab with cash to accelerate the
technology roadmap, speed up the integration of additional demand side
platforms particularly within video, mobile and social media, as well
as to expand its already impressive access to premium advertising
inventory. The funding will also support The Exchange Lab’s global
growth strategy with focused expansion in the U.S. and APAC. The
financing reinforces BGF’s commitment to further investment in the
digital media and technology sector and represents the first external
funding for The Exchange Lab.

The Exchange Lab was introduced to BGF by HSBC.

About The Exchange Lab:

Founded in 2007 by CEO James Aitken and CSO Tim Webster, The Exchange
Lab is a privately held company that serves more than 250 clients
across 29 markets worldwide with offices in the UK, Canada, the U.S.
and Turkey. The Exchange Lab’s proprietary technology, embodied in DataLab, has created the world’s largest programmatic digital media
marketplace. The company delivers campaigns across digital display,
video, social media, and mobile channels, evaluating a billion audience
interactions daily to find the right audience, at the right time,
across digital channels and devices at the most efficient price. This
enables both global brands and agencies to better identify and engage
with their online customers and achieve greater success in more
cost-effective and efficient ways than any other company in the
programmatic buying arena. To learn more, visit www.theexchangelab.com.

About BGF:

BGF Fund has been established to help Britain’s growing businesses;
growth potential and ambition are the key criteria for companies
seeking to engage with BGF. BGF will invest between £2m and £10m in
return for a minority equity stake and a seat on the board for a BGF
director. As such BGF hopes to be a catalyst for growth among UK
companies.

BGF is an independent company with capital of up to £2.5 billion, backed
by five of the UK’s main banking groups – Barclays, HSBC, Lloyds, RBS,
and Standard Chartered. BGF is managed completely autonomously with an
independent management team. For more information go to www.bgf.co.uk.

Key facts and figures:

        --  90 people at 7 offices across six UK regions
        --  Over £180 million of growth capital invested in 37 companies
            from 17 sectors
        --  5,500+ people currently employed by BGF backed companies
        --  More than money for investee businesses, for example BGF has
            placed 26 highly experienced non-executive chairman and
            non-executives

BGF’s investment in the Media Technology sector:

BGF has invested c. £12m of growth capital in media technology
businesses to date, most recently in Abacus e-Media, one of the UK’s
leading providers of content management systems and audience
development platforms for the media, publishing and public sectors.

SOURCE The Exchange Lab


Source: PR Newswire