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2020 Foresight Report: Social Media in Wealth Management

December 5, 2013

Reportbuyer.com just published a new market research report: 2020 Foresight Report: Social Media in Wealth Management.

London (PRWEB) December 05, 2013

Synopsis

The report provides market analysis, information and insights into social media marketing in the wealth management industry:

-Provides a global snapshot of social media and growth opportunities for the wealth management industry

-Provides details of leading social media sites across markets and the influence of these sites on consumer purchasing decisions

-Analysis of social media marketing opportunities and challenges for wealth management companies

-Comprehensive analysis of the regulatory and legal framework for the usage of social media in the wealth management industry

-Detailed analysis of leading wealth management companies and their presence on various social media sites

-Analysis of social media marketing strategies adopted by leading wealth management companies operating in various markets

Summary

The advent of social media presents a valuable opportunity for wealth management companies. As internet access and smartphone adoption increase, a growing number of internet users are becoming involved with social networking. Companies are developing their processes to be able to respond to web-oriented consumers. Banks and other wealth management institutions are engaging customers with social media, which is shaping up as a strong channel for promoting new schemes, identifying customer needs and receiving feedback online. Companies have started to use social media sites as a marketing tool to communicate with external customers and to promote their products and services. These companies use YouTube and Flickr to post videos relating to products and services, key developments, events and conferences. Online video is an important part of the modern internet landscape, reaching a large number of people in an engaging context that is attractive to marketers and advertisers. Companies are marketing their services by posting presentations and brochures on open sharing platforms such as Facebook and Slideshare. Many have launched their own social networking forums and blogs to connect with customers. The cost-effectiveness and large reach make social media one of most preferred advertisement channels among wealth management companies.

Scope

-This report provides a comprehensive analysis of social media marketing strategies adopted by wealth management companies

-It provides current and future scenarios of social media and its impacts on the wealth management industry

-It details various benefits available to and challenges faced by wealth management companies while adopting social media marketing strategies

-It outlines the current regulatory framework applicable to wealth management companies using social media to promote their products and services

-It provides case studies on social media marketing strategies implemented by various reinsurers and their outcomes

Reasons To Buy

-Understand the dynamics of the social media landscape across key markets worldwide

-Assess the current and future opportunities of social media marketing in the wealth management industry

-Gain insights into the social media marketing strategies adopted by wealth management companies

-Gain insights into key regulations pertaining to the usage of social media for the promotion of wealth management products and services

-Gain insight into various challenges faced by wealth management companies in social media marketing across all key markets

Key Highlights

-Social media marketing (social marketing) is gaining in popularity as companies are using it to inform consumers about their product campaigns and other product launches. Social media interactions provide companies with a platform to reach out to customers and deal with issues in real time, increasing both the quality of their service and levels of consumer trust.

-The increasing prevalence of the internet and widespread adoption of smartphones have fuelled social media expansion, with more than half of the internet population now engaged in social networking. Companies have started to use social media sites as a marketing tool to communicate with external customers and to promote their products and services.

-While Facebook, Twitter and LinkedIn have established themselves across the globe, local social networks continue to play a huge role when it comes to brand awareness and customer reach.

-Wealth management firms have still not fully exploited the benefits pertaining to their presence on social networks and need to find more innovative ways to gain followers. Wealth managers, financial advisors and family offices have still not made significant progress in social media due to limited awareness, concern for data security, as well as the legal and reputational risks associated with the media.

-Companies are expected to increase their investment in social media technologies, as well as services to monitor and solicit public opinion about their brand and products. They will have to shape their online presence and develop strategies to harness social media.

1 Executive Summary

2 Global Snapshot of Wealth Management and Social Media

2.1 Social Media Growth Opportunity in Wealth Management

2.2 Key Trends and Factors of Social Media Growth

2.3 Key Elements of Social Media Strategy for Wealth managers

2.4 Social Media Regulation and Compliance

3 Future of Social Media Marketing in the Wealth Management Sector

4 Social Media Marketing Opportunities in the US Wealth Management

4.1 Introduction to Social Media Marketing in the US Wealth Management Sector

4.2 Key Social Media Marketing Trends in the Wealth Management Sector in the US

4.3 Social Media Strategy Adopted by Key Companies

4.3.1 TD Bank – Adopting social platforms to connect with the customers

4.3.2 Bank of America – Aggressive adoption of social media to cater to diverse customer base

4.4 US Wealth Management Firms and their Presence on Social networks

4.5 Challenges

5 Social Media Marketing Opportunities in the UK Wealth Management

5.1 Introduction to Social Media Marketing in the UK Wealth Management Sector

5.2 Key Social Media Marketing Trends in the Wealth Management Sector in the UK

5.3 Social Media Strategy Adopted by Key Companies

5.3.1 Lloyds TSB – Utilize different social media channels for different purposes

5.3.2 The Royal Bank of Scotland – Created online forum inviting customers to share their ideas

5.4 UK Wealth Management Firms and their Presence on Social networks

5.5 Challenges

6 Social Media Marketing Opportunities in Germany’s Wealth Management

6.1 Introduction to Social Media Marketing in Germany’s Wealth Management Sector

6.2 Key Social Media Marketing Trends in the German Wealth Management Sector

6.3 Social Media Strategy Adopted by Key companies

6.3.1 Deutsche Bank – Implemented comprehensive social media strategy

6.4 Germany Wealth Management Firms and their Presence on Social networks

6.5 Challenges

7 Social Media Marketing Opportunities in Brazil’s Wealth Management

7.1 Introduction to Social Media Marketing in Brazil’s Wealth Management

7.2 Key Social Media Marketing Trends in the Wealth Management Sector in Brazil

7.3 Social Media Strategy Adopted by Key companies

7.3.1 Banco do Brasil – Using social media to promote products and services

7.3.2 Itaú Unibanco (Itaú) – Adopted indirect form of marketing to create brand equity

7.4 Brazil Wealth Management Firms and their Presence on Social networks

7.5 Challenges

8 Social Media Marketing Opportunities in Russia’s Wealth Management

8.1 Introduction to Social Media Marketing in Russia’s Wealth Management Sector

8.2 Key Social Media Marketing Trends in the Wealth Management Sector in Russia

8.3 Social Media Strategy Adopted by Key companies

8.3.1 Promsvyazbank – Launched corporate social responsibility (CSR) initiatives On Facebook

8.3.2 Sberbank – Launched internet issue for employees – Live Newspaper

8.4 Russia Wealth Management Firms and their Presence on Social networks

8.5 Challenges

9 Social Media Marketing Opportunities in India’s Wealth Management

9.1 Introduction to Social Media Marketing in India’s Wealth Management

9.2 Key Social Media Marketing Trends in the Wealth Management Sector in India

9.3 Social Media Strategy Adopted by Key companies

9.3.1 ICICI Securities launched ‘ICICIdirect Hangout’ campaign

9.3.2 ICICI Prudential Life Insurance launched ‘Living Your Passion’ campaign

9.3.3 HDFC Life launched ‘Sar Utha Ke Jiyo’ campaign

9.4 India Wealth Management Firms and their Presence on Social networks

9.5 Challenges

10 Social Media Marketing Opportunities in China’s Wealth Management

10.1 Introduction to Social Media Marketing in China’s Wealth Management Sector

10.2 Key Social Media Marketing Trends in the Wealth Management Sector in China

10.3 Social Media Strategy Adopted by Key companies

10.4 China Wealth Management Firms and their Presence on Social networks

10.5 Challenges

11 Appendix

11.1 Methodology

11.2 Definition

11.3 Background

11.4 Contact Us

11.5 About Timetric

11.6 Disclaimer

List of Tables

Table 1: Brand Value of Top 10 Social Networking Sites (US$ Billions), 2012

Table 2: Internet and Mobile Penetration Across Developed and Emerging Markets, 2011

Table 3: Social Media Usage Statistics, 2012

Table 4: Global Markets by Unique Video Viewers, December 2012

Table 5: Market Environment for Social Media Marketing in the US

Table 6: Brand Value of Leading US Social Networking Sites (US$ Billions), 2012

Table 7: The US Wealth Management Companies and Their Presence on Social Media Sites

Table 8: Market Environment for Social Media Marketing in the UK

Table 9: UK Smartphone Users Access to Social Media, January 2013

Table 10: The UK Wealth Management Companies and Their Presence on Social Media Sites

Table 11: Presence of the UK Family Office on Social Media Sites

Table 12: Market Environment for Social Media Marketing in Germany

Table 13: Social Media Sites – Percentage of Internet Users, 2012

Table 14: Online Video Platforms Sorted by Unique Viewers in Germany

Table 15: Germany Wealth Management Companies and Their Presence on Social Media Sites

Table 16: Market Environment for Social Media Marketing in Brazil

Table 17: Presence of Wealth Management Companies on social Networking Sites in Brazil

Table 18: Presence of Wealth Management Companies on social Networking Sites in Brazil

Table 19: Market Environment for Social Media Marketing in Russia

Table 20: Top 10 Russian Online Video Sites by Total Unique Viewers, May 2011

Table 21: Market Environment for Social Media Marketing in India

Table 22: Presence of Private and Nationalized Banks on Social Networks

Table 23: Presence of Wealth Management Companies on Social Networking Sites in India

Table 24: Market Environment for Social Media Marketing in China

Table 25: Brand Value of Leading Chinese Social Networking Sites (US$ Billions), 2012

Table 26: HNWI Wealth Band and Group Definitions

List of Figures

Figure 1: Snapshot of the Global Social Media Landscape

Figure 2: Online Population Using Social Networking Across The Globe, October 2011

Figure 3: Social Networking Platforms and Their Usage

Figure 4: Brand Value of Social Networking Sites Across the Globe, 2012

Figure 5: Social Media Customer Engagement – Average Minutes per Visitor, October 2011

Figure 6: Social Media Across Value Chain of Wealth Management Companies

Figure 7: Wealth Management Companies’ Presence on Social Media Sites

Figure 8: Future of Social Media Marketing in the Wealth Management Sector

Figure 9: Leading Social Networking Sites in the US, 2012

Figure 10: Preferred Online Activities, % of Time Spent

Figure 11: Bank Hurdles For Customer Service

Figure 12: Usage of Mobile in Social Networking Activities, 2011

Figure 13: YouTube Pages of Bank of America and SunTrust Wealth Management

Figure 14: TD Bank’s TD Money Lounge Campaign

Figure 15: TD Bank’s Twitter and LinkedIn Pages

Figure 16: Bank of America’s Presence on Social Networking Sites

Figure 17: Top 10 Most Popular Banks in the US, November 2011

Figure 18: Social Networking Sites in the UK – Unique Visitors (% of Internet Users), 2011 Vs 2010

Figure 19: Wealth Management Companies’ Presence On Twitter

Figure 20: HSBC’s Social Media Newsroom

Figure 21: YouTube Pages of HSBC and Bank of England

Figure 22: Lloyds TSB’s Twitter Page

Figure 23: Lloyds TSB’s Facebook Application

Figure 24: The Royal Bank of Scotland – Ideas Bank Home Page

Figure 25: The Royal Bank of Scotland – Ideas Bank Social Form

Figure 26: Leading Social Networking Sites in Germany, December 2012

Figure 27: Key Usage Areas of Online Users in Germany and Share of Social Media, January 2012

Figure 28: Purchase Decision Influence Factors in German Banking and Insurance Sector

Figure 29: Social Media Strategy Adopted by Wealth Management Companies in Germany

Figure 30: Deutsche Bank’ Presence on Facebook

Figure 31: Deutsche Bank’ Presence on YouTube

Figure 32: Share of Social Media by Various German Wealth Management Companies (%), 2010

Figure 33: Consumers’ Responses on Social Media Messages of Companies

Figure 34: Social Networking Sites in Brazil by Total Unique Visitors, Dec 2010 Vs. Dec 2011

Figure 35: Fixed Broadband Internet Subscriptions (Millions), 2001–2012

Figure 36: Banco do Brasil With An Active Presence On Video Sharing Site, YouTube

Figure 37: Banks Using Slideshare in Brazil

Figure 38: Banco do Brazil’s Presence on Social Media

Figure 39: Itaú Unibanco’s Social Media Initiatives

Figure 40: Bank of Brazil, the Most Cited Bank on Social Networks in Brazil

Figure 41: Barriers in Adopting Social Media, March 2010

Figure 42: Snapshot of Social Media in Russia, 2011

Figure 43: Average Hours Spent on Social Networking Sites per Visitor in Russia, October 2011

Figure 44: Snapshot of Promsvyazbank’s Facebook Social Media Initiative

Figure 45: Snapshot of Sberbank’s Live Newspaper

Figure 46: Presence of Wealth Management Companies on Social Networks in Russia

Figure 47: Social Networking Unique Visitors (Millions), 2012-2017

Figure 48: Leading Social Networking Sites in India, June 2012

Figure 49: Internet Activity of Urban Population in India

Figure 50: Social Media Strategies Adopted by Key companies

Figure 51: Adoption of ‘ICICIdirect Hangout’, a Social Initiative Launched by ICICI Securities Limited

Figure 52: Snapshot of ‘ICICIdirect Hangout’, a Social Initiative Launched by ICICI Securities Limited

Figure 53: Adoption of ‘Living Your Passion’, a Social Initiative Launched by ICICI Bank

Figure 54: Snapshot of ‘Living Your Passion’, a Social Initiative Launched by ICICI Bank

Figure 55: Adoption of ‘Sar Utha Ke Jiyo’, a Social Initiative Launched by HDFCLife

Figure 56: ‘Smart Is You’, a Social Initiative Launched under ‘Sur Utha Ke Jiyo’ Campaign

Figure 57: Presence of Wealth Management Companies on social Networking Sites

Figure 58: Number of Active Social Networking Users (Millions), January 2013

Figure 59: E-Commerce Market Size (US$ Billions), 2012–2017

Figure 60: Social Media Strategy Adopted by Wealth Management Companies in China

Read the full report:

2020 Foresight Report: Social Media in Wealth Management

http://www.reportbuyer.com/leisure_media/online_media/2020_foresight_report_social_media_wealth_management.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Online_Advertising

For more information:

Sarah Smith

Research Advisor at Reportbuyer.com

Email: query@reportbuyer.com

Tel: +44 208 816 85 48

Website: http://www.reportbuyer.com

For the original version on PRWeb visit: http://www.prweb.com/releases/2013/12/prweb11392929.htm


Source: prweb



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