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Singapore Beer Market Insights 2013

December 10, 2013

Reportbuyer.com just published a new market research report: Singapore Beer Market Insights 2013.

London (PRWEB) December 10, 2013

Product Synopsis

A detailed market research report on the Singapore beer industry. Researched and published by Canadean.

Introduction and Landscape

Why was the report written?

This report comprises of high level market research data on the Singapore beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?

Beer sales grew by 5% in 2012 and continue to dominate the Singaporean alcoholic drinks sector.

What are the key drivers behind recent market changes?

The key drivers for the beer market remain unchanged, with beer sales heavily reliant on the tourism industry and an influx of foreign workers.

What makes this report unique and essential to read?

The Singapore Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits

This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Singapore Beer industry. Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.

This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers

This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.

Key Market Issues

As premiumisation has already occurred in this market, it is expected to be ruled out as an area for explosive growth in the domestic beer market.

Microbreweries will continue to grow in popularity due to the interest of consumers who are willing to try new varieties and brands of beer.

Organized for the first time in Singapore, this provided a platform for distributors to engage with consumers and spread the word about craft beer.

Singapore's premier beer festival was held in June 2012, with more than fifty new beers on show from around the world.

Key Highlights

Long-term, there will be a continued increase in the number of hand crafted beers, microbreweries and exotic beer restaurants. Singaporeans are now more adventurous and there has recently been an explosion in the number of foreign labels available.

The key brands in the market during 2012 were Tiger, Carlsberg Green Label and Heineken. Marketing activities of all major brands focused on the Lunar New Year and year end festivities.

Beer imports grew just over 4% in 2012 thanks to increasing demand for a wider variety of choices. Exports also grew by 4%, fuelled by growth in regional demand.

A large proportion of beer is consumed on-premise given the high disposable income of locals, rising expatriate levels and the booming tourist industry. This will continue into the future given the government's strong call to promote the food, beverage and tourism sectors.

Canadean Singapore Beer Market Insights Report 2013

Executive Summary

Section 1 Market Context

MARKET CONTEXT

Market Environment

The Consumer Palate

All Commercial Beverages

Legislation and Taxation

MARKET PARAMETER TABLES

Table – Population Size and Growth, 1984-2015F

Table – Economic Indicators, 2004-2013F

LEGISLATION AND TAXATION TABLES

Table 1.5.1 – Taxation Base

Table 1.5.2 – Historical Excise Rates of Beer

Table 1.5.3 – Legal Controls on Beer

Table 1.5.4 – Tax Burden on Beer @ 5% Abv, 2012

Section 2 Market Background Briefing

MARKET BACKGROUND BRIEFING

Table – Beer Definitions by Type – Standard Price Segmentation

Table – Beer Definitions by Type – Alcoholic Strength

Table – Beer Definitions by Type – Beer Type

Section 3 Market Update

MARKET UPDATE

Beer Key Facts

Market Size

Growth

Market Value

Segmentation 2012

Distribution 2012

Packaging 2012

MARKET COMMENTARY

Current and Emerging Trends

Outlook

Imports and Exports

Segmentation

Top 10 Beer Brands – Volume, 2010-2012

Top 10 International Premium and Super premium Beer Brands – Volume, 2010-2012

Licensed Brand Owners and Licensees

Brand Analysis

Private Label/Private Label Producers

New Products Activity

Chart – Leading Brewers/Importer, 2012

Market Structure

Brewers

Chart – Consumption by Pack Material/Type, 2012

Packaging Trends

Chart – Distribution by Channel, 2012

Chart – Consumption by Price Segment, 2012

Market Valuation and Pricing

Beer Market Valuation (Local Currency), 2011-2013F

Distribution Trends

DISTRIBUTION AND PRICING TABLES

Table 3.4.1 – Outlet Universe for Beer, Number/% Share, 2008-2012

Table 3.5.1 – Leading Retail Groups for Beer – Number/% Share, 2007-2012

Table 3.5.2 – Leading Retail Groups for Beer – Turnover/% Share, 2009-2012

Table 3.8 – Leading Importers and Distributors, 2012

Table 3.9 – Trade Margin Build-Up Model

Table 3.10.1 – Selected Consumer Beer Prices – Off-Premise, 2011-2013

Table 3.10.2 – Selected Consumer Beer Prices – On-Premise, 2011-2013

DATA TABLES

Commercial Beverage Consumption Per Capita, Litres, 2002-2013F

Commercial Beverage Consumption Per Capita, % Share, 2002-2013F

Commercial Beverage Consumption Per Capita, Growth, 2002-2012

Commercial Beverage Consumption, Million Litres, 2002-2013F

Alcoholic Beverage Consumption – Litres of Pure Alcohol (LPA) Per Capita, 2002-2013F

Beer Production/Trade/Consumption, 2002-2013F

Beer Production/Trade/Consumption, Growth, 2002-2013F

Consumption of FABs and Cider, 1999-2013F

Beer Foreign Trade by Country (Imports), 2009-2013F

Beer Foreign Trade by Country (Exports), 2009-2013F

Beer Market Valuation (Local Currency), 2011-2013F

Beer Consumption by Local Definition, 2009-2013F

Beer Consumption by Standard Price Segmentation, 2009-2013F

Beer Consumption by Alcoholic Strength, 2009-2013F

Beer Consumption by Type, 2009-2013F

Beer Consumption by Geographic Scope, 2009-2013F

Beer All Trademarks, 2008-2012

Beer Brands by Local Definition, 2008-2012

Beer Brands by Standard Price Segment, 2008-2012

Beer Brands by Alcoholic Strength, 2008-2012

Beer Brands by Type, 2008-2012

Beer Imported Brands by Origin, 2008-2012

Beer Licensed Brands, 2008-2012

Beer Trademark Owners, 2008-2012

Beer Local Operators, 2008-2012

Beer Leading Brewers/Importers, 2008-2012

Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2009-2013F

Beer Distribution: On-Premise v Off-Premise, 2009-2013F

Section 4 Brewer Profiles

BREWER PROFILES

ASIA PACIFIC BREWERIES (SINGAPORE) PTE. LTD

Ownership/Shareholders

Company History

Strategic Information

Company Data

Table – Breweries, Capacity, 000s HL

Table – Asia Pacific Breweries Singapore Full Brand List, ABV%, Pack Type

Table – Asia Pacific Breweries Brand Volumes, 2008-2012

SMALLER BREWERS

Carlsberg Singapore Pte Ltd

Brewerkz

Tawandang Microbrewery

Pump Room Microbrewery and Bistro

Archipelago Microbrewery

Red Dot Brewhouse

Paulaner Brauhaus

Level 33

AdstraGold Microbrewery

Methodology

Beer Attributes Definitions

Product Definitions

Packaging Definitions

Glossary

Map

List of Tables

Table 1: Singapore Population Size and Growth, 1991-2015F

Table 2: Asia Population Size and Growth, 2002-2013F

Table 3: Singapore Economic Indicators, 2004-2014F

Table 7: Taxation Base

Table 8: Historical Excise Rates of Beer

Table 9: Legal Controls on Beer

Table 10: Tax Burden on Beer @ 5% Abv, 2012

Table 11: Leading Retail Groups for Beer 2008-2012 (number of outlets)

Table 12: Beer Key Facts

Table 13: Top 10 Beer Brands – Volume, 2010-2012

Table 14: Top 10 International Premium and Super premium Beer Brands – Volume, 2010-2012

Table 15: Licensed Brand Owners and Licensees

Table 16: Beer Market Valuation (Local Currency), 2011-2013F

Table 17: Trade Margin Build-Up Model

Table 18: Selected Consumer Beer Prices: Off-Premise, 2011-2013

Table 19: Selected Consumer Beer Prices: On-Premise, 2011-2013

Table 20: Commercial Beverage Consumption – Litres Per Capita, 2002-2013F

Table 21: Commercial Beverage Consumption – Per Capita % Share, 2002-2013F

Table 22: Commercial Beverage Consumption – Per Capita Growth, 2003-2013F

Table 23: Commercial Beverage Consumption – Million Liters, 2002-2013F

Table 24: Average Beverage Consumption – Liters of Pure Alcohol (LPA) Per Capita, 2002-2013F

Table 25: Beer Production/Trade/Consumption, 2002-2013F

Table 26: Beer Production/Trade/Consumption – Growth, 2002-2013F

Table 27: Consumption of FABs and Cider, 2002-2013F

Table 28: Beer Foreign Trade By Country (Imports), 2009-2013F

Table 29: Beer Foreign Trade By Country (Exports), 2009-2013F

Table 30: Beer Market Valuation (Local Currency), 2011-2013F

Table 31: Beer Consumption by Local Definition, 2009-2013F

Table 32: Beer Consumption by Standard Price Segmentation, 2009-2013F

Table 33: Beer Consumption by Alcoholic Strength, 2009-2013F

Table 34: Beer Consumption by Type, 2009-2013F

Table 35: Beer Consumption by Geographic Scope, 2009-2013F

Table 36: Beer All Trademarks, 2008-2012

Table 37: Beer Brands by Local Definition, 2008-2012

Table 38: Beer Brands by Standard Price Segment, 2008-2012

Table 39: Beer Brands by Alcoholic Strength, 2008-2012

Table 40: Beer Brands by Type, 2008-2012

Table 41: Imported Brands by Origin, 2008-2012

Table 42: Beer Licensed Brands, 2008-2012

Table 43: Beer Trademark Owners, 2008-2012

Table 44: Beer Local Operators, 2008-2012

Table 45: Beer leading Brewers/Importers, 2008-2012

Table 46: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2009-2013F

Table 47: Beer Distribution: On vs Off Premise, 2009-2013F

Table 48: Asia Pacific Breweries Capacity (000s Hl)

Table 48: Asia Pacific Breweries Singapore Full Brand List

Table 48: Asia Pacific Breweries Brand Volumes 2008-2012

List of Figures

Figure 1: Beer Leading Brewers/Importers, 2012

Figure 2: Beer Consumption by Pack Material/Type, 2012

Figure 3: Beer Distribution by Channel, 2012

Figure 4: Beer Consumption by Price Segment, 2012

Companies Mentioned

ASIA PACIFIC BREWERIES (SINGAPORE) PTE. LTD, Carlsberg Singapore Pte Ltd, Brewerkz, Tawandang Microbrewery, Pump Room Microbrewery and Bistro, Archipelago Microbrewery, Red Dot Brewhouse, Paulaner Brauhaus, Level 33

Read the full report:

Singapore Beer Market Insights 2013

http://www.reportbuyer.com/food_drink/alcoholic_drinks/beer/singapore_beer_market_insights_2013.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Beer

For more information:

Sarah Smith

Research Advisor at Reportbuyer.com

Email: query@reportbuyer.com

Tel: +44 208 816 85 48

Website: http://www.reportbuyer.com

For the original version on PRWeb visit: http://www.prweb.com/releases/2013/12/prweb11408776.htm


Source: prweb



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