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South Korea Beer Market Insights 2013

December 10, 2013

Reportbuyer.com just published a new market research report: South Korea Beer Market Insights 2013.

London (PRWEB) December 10, 2013

Product Synopsis

A detailed market research report on the South Korea beer industry. Researched and published by Canadean.

Introduction and Landscape

Why was the report written?

This report comprises of high level market research data on the South Korea beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?

The imported beer market is growing and is beginning to threaten domestic brands.

What are the key drivers behind recent market changes?

The Korean market is dynamic and tends to shift every couple of years. Leading producers are, therefore, likely to try and compete with imported products.

What makes this report unique and essential to read?

The South Korean Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits

This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the South Korea Beer industry. Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.

This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers

This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.

Key Market Issues

Hite and Oriental Brewery have continued to lead the market in 2012. Together they hold 96% of the Korean beer market.

OB has now overtaken Hite as the market leader due to a superior management system and internal problems within Hite.

Imported beer continues to increase the choices available to consumers, with Budweiser and Asahi among the leading players.

Packaging remains standardized in South Korea, with refillable glass bottles easily leading the market.

The export of Korean beer is growing strongly. There is growing success in Mongolia and Australia with Cass and OB Golden Lager.

Key Highlights

OB is strengthening its distribution network across non-metropolitan areas, where Hite previously held an iron grip.

Increased costs in raw materials, logistics and tax duties have led average prices to grow in 2012.

Japanese beers such as Asahi and Kirin have made inroads into the market thanks to the increasing popularity of Japanese pub-style restaurants called Izakaya.

Off-premise sales have been increasing, with consumers taking advantage of greater beer varieties and lower prices in supermarkets.

Market Context

Market Environment

The Consumer Palate

All Commercial Beverages

Legislation and Taxation

Market Parameter Tables

Population Size and Growth 1984-2015F

Economic Indicators 2004-2014F

Legislation and Taxation Tables

Table 1.5.1 Taxation Base

Table 1.5.3 Legal controls on Beer

Table 1.5.4 Tax Burden on Beer @ 5% Abv, 2012

Market Background Briefing

Beer Definitions by Type – Local Segmentation

Beer Definitions by Type – Standard Price Segmentation

Beer Definitions by Type – Alcoholic Strength

Beer Definitions by Type – Beer Type

Beer Definitions by Type – Local, National and International

Market Update

Beer Key Facts

Market Size

Growth

Market Value

Segmentation 2012

Distribution 2012

Packaging 2012

Market Commentary

Current and Emerging Trends

Outlook

Imports and Exports

Segmentation

Top 10 Beer Brands – Volume, 2010-2012

Top 10 International Premium and Super premium Beer Brands – Volume, 2010-2012

Licensed Brand Owners and Licensees

Brand Analysis

Private Label/Private Label Producers

New Products Activity

Chart – Leading Brewers/Importers, 2012

Market Structure

Brewers

Chart – Consumption by Pack Material/Type, 2012

Packaging Trends

Chart – Distribution by Channel, 2012

Chart – Consumption by Price Segment, 2012

Market Valuation and Pricing

Beer Market Valuation (Local Currency), 2011-2013F

Distribution Trends

Distribution and Pricing Tables

Table 3.4.1 – Outlet Universe For Beer – Number/% Share, 2007-2012

Table 3.4.2 – Outlet Universe For Beer By Turnover – Value/% Share, 2007-2012

Table 3.5.1 – Leading Retail Groups For Beer – Number/% Share, 2007-2012

Table 3.5.2 – Leading Retail Groups For Beer – Turnover/% Share, 2007-2012

Table 3.8 – Leading Importers and Distributors, 2012

Table 3.9 – Trade Margin Build-Up Model

Table 3.10.1 – Selected Consumer Beer Prices: Off-Premise, 2011-2013

Table 3.10.2 – Selected Consumer Beer Prices: On-Premise, 2011-2013

Beer Data Tables

Commercial Beverage Consumption – per Capita – Litres, 2002-2013F

Commercial Beverage Consumption – per Capita – % Share, 2002-2013F

Commercial Beverage Consumption – per Capita – Growth, 2002-2012

Commercial Beverage Consumption – Million Litres, 2002-2013F

Alcoholic Beverage Consumption – Litres of Pure Alcohol (LPA) Per Capita, 2002-2013F

Beer Production/Trade/Consumption, 2002-2013F

Beer Production/Trade/Consumption – Growth, 2002-2013F

Consumption of FABs and Cider, 2001-2013F

Beer Foreign Trade By Country (Imports), 2009-2013F

Beer Foreign Trade By Country (Exports), 2009-2013F

Beer Market Valuation (Local Currency), 2011-2013F

Beer Consumption by Local Definition, 2009-2013F

Beer Consumption by Standard Price Segmentation, 2009-2013F

Beer Consumption by Alcoholic Strength, 2009-2013F

Beer Consumption by Type, 2009-2013F

Beer Consumption by Geographic Scope, 2009-2013F

Beer All Trademarks, 2008-2012

Beer Brands by Local Definition, 2008-2012

Beer Brands by Standard Price Segment, 2008-2012

Beer Brands by Alcoholic Strength, 2008-2012

Beer Brands by Type, 2008-2012

Beer Imported Brands by Origin, 2008-2012

Beer Licensed Brands, 2008-2012

Beer Trademark Owners, 2008-2012

Beer Local Operators, 2008-2012

Beer Leading Brewers/Importers, 2008-2012

Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2009-2013F

Beer Distribution: On vs Off Premise, 2009-2013F

Brewer Profiles

HITE BREWERY COMPANY LTD

ORIENTAL BREWERY COMPANY LTD

Smaller Brewers

HEINEKEN KOREA

List of Tables

Table 1: Data Revisions Summary

Table 2: South Korea Population Size and Growth, 1991-2015F

Table 3: Asia Population Size and Growth, 2002-2013F

Table 4: South Korea Economic Indicators, 2004-2014F

Table 5: Taxation Base

Table 6: Legal controls on Beer

Table 7: Tax Burden on Beer @ 5% Abv, 2012

Table 8: Leading Retail Groups for Beer 2008-2012 (number of outlets)

Table 9: Beer Key Facts

Table 10: Top 10 Beer Brands – Volume, 2010-2012

Table 11: Top 10 International Premium and Super premium Beer Brands – Volume, 2010-2012

Table 12: Licensed Brand Owners and Licensees

Table 13: Beer Market Valuation (Local Currency), 2011-2013F

Table 14: Trade Margin Build-Up Model

Table 15: Selected Consumer Beer Prices: Off-Premise, 2011-2013

Table 16: Selected Consumer Beer Prices: On-Premise, 2011-2013

Table 17: Commercial Beverage Consumption – Litres Per Capita, 2002-2013F

Table 18: Commercial Beverage Consumption – Per Capita % Share, 2002-2013F

Table 19: Commercial Beverage Consumption – Per Capita Growth, 2003-2013F

Table 20: Commercial Beverage Consumption – Million Liters, 2002-2013F

Table 21: Average Beverage Consumption – Liters of Pure Alcohol (LPA) Per Capita, 2002-2013F

Table 22: Beer Production/Trade/Consumption, 2002-2013F

Table 23: Beer Production/Trade/Consumption – Growth, 2002-2013F

Table 24: Consumption of FABs and Cider, 2002-2013F

Table 25: Beer Foreign Trade By Country (Imports), 2009-2013F

Table 26: Beer Foreign Trade By Country (Exports), 2009-2013F

Table 27: Beer Market Valuation (Local Currency), 2011-2013F

Table 28: Beer Consumption by Local Definition, 2009-2013F

Table 29: Beer Consumption by Standard Price Segmentation, 2009-2013F

Table 30: Beer Consumption by Alcoholic Strength, 2009-2013F

Table 31: Beer Consumption by Type, 2009-2013F

Table 32: Beer Consumption by Geographic Scope, 2009-2013F

Table 33: Beer All Trademarks, 2008-2012

Table 34: Beer Brands by Local Definition, 2008-2012

Table 35: Beer Brands by Standard Price Segment, 2008-2012

Table 36: Beer Brands by Alcoholic Strength, 2008-2012

Table 37: Beer Brands by Type, 2008-2012

Table 38: Imported Brands by Origin, 2008-2012

Table 39: Beer Licensed Brands, 2008-2012

Table 40: Beer Trademark Owners, 2008-2012

Table 41: Beer Local Operators, 2008-2012

Table 42: Beer leading Brewers/Importers, 2008-2012

Table 43: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2009-2013F

Table 44: Beer Distribution: On vs Off Premise, 2009-2013F

Table 45: Breweries Capacity (000s HL)

Table 45: Hite Brewery Full Brand List

Table 45: Hite Brewery Co. Brand Volumes 2008-2012

Table 46: Breweries Capacity (000s HL)

Table 47: Oriental Brewery Full Brand List

Table 48: Oriental Brewery Brand Volumes 2008-2012

Table 49: Company HEINEKEN KOREA

Table 50: Company 7BRAU

Table 51: Company SAB MILLER

List of Figures

Figure 1: Beer Leading Brewers/Importers, 2012

Figure 2: Beer Consumption by Pack Material/Type, 2012

Figure 3: Beer Distribution by Channel, 2012

Figure 4: Beer Consumption by Price Segment, 2012

Companies Mentioned

HITE BREWERY COMPANY LTD, ORIENTAL BREWERY COMPANY LTD, HEINEKEN KOREA

Read the full report:

South Korea Beer Market Insights 2013

http://www.reportbuyer.com/food_drink/alcoholic_drinks/beer/south_korea_beer_market_insights_2013.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Beer

For more information:

Sarah Smith

Research Advisor at Reportbuyer.com

Email: query@reportbuyer.com

Tel: +44 208 816 85 48

Website: http://www.reportbuyer.com

For the original version on PRWeb visit: http://www.prweb.com/releases/2013/12/prweb11408764.htm


Source: prweb



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