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Canada Beer Market Insights 2013

December 10, 2013

Reportbuyer.com just published a new market research report: Canada Beer Market Insights 2013.

London (PRWEB) December 10, 2013

Product Synopsis

A detailed market research report on the Canada beer industry. Researched and published by Canadean.

Introduction and Landscape

Why was the report written?

This report comprises of high level market research data on the Canada beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?

The beer market in Canada saw yet another decline of around 2% in 2012.

What are the key drivers behind recent market changes?

Consumers are increasingly turning to other beverages, such as wine and spirits, upholding a steady decline for beer.

What makes this report unique and essential to read?

The Canada Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits

This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Canada Beer industry. Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.

This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for top major brewers

This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.

Key Market Issues

Craft breweries are beginning to improve the market with their diverse product offerings. Canada saw more craft breweries open in 2012, than any other year on record.

The larger breweries are increasing their efforts to attract female drinkers, in order to win sales back from wines and spirits.

The National Hockey League lockout (a labor dispute that began a month before the scheduled start of the season) was declared after an agreement could not be met before the expiry of the CBA. The lockout shortened the season by almost half and had a major impact on the sales of beer.

New flavors were introduced, in an attempt to attract female consumers.

Canadean Canada Beer Market Insights Report 2013

Executive Summary

Section 1 Market Context

MARKET CONTEXT

Market Environment

The Consumer Palate

All Commercial Beverages

Legislation and Taxation

MARKET PARAMETER TABLES

Table – Population Size and Growth, 1984-2015F

Table – Economic Indicators, 2004-2014F

LEGISLATION AND TAXATION TABLES

Table 1.5.1 – Taxation Base

Table 1.5.2 – Provincial Excise Taxes

Table 1.5.3 – Historical Excise Rates of Beer

Table 1.5.4 – Legal Controls on Beer

Table 1.5.5 – Tax Burden on Beer @ 5% Abv

Section 2 Market Background Briefing

MARKET BACKGROUND BRIEFING

Table – Beer Definitions by Type – Local Segmentation

Table – Beer Definitions by Type – Standard Price Segmentation

Table – Beer Definitions by Type – Alcoholic Strength

Table – Beer Definitions by Type – Beer Type

Table – Beer Definitions by Type – Local, National and International

Section 3 Market Update

MARKET UPDATE

Beer Key Facts

Market Size

Growth

Market Value

Segmentation 2012

Distribution 2012

Packaging 2012

MARKET COMMENTARY

Current and Emerging Trends

Outlook

Imports and Exports

Segmentation

Top 10 Beer Brands – Volume, 2010-2012

Top 10 International Premium and Super premium Beer Brands – Volume, 2010-2012

Licensed Brand Owners and Licensees

Brand Analysis

Private Label/Private Label Producers

New Products Activity

Chart – Leading Brewers/Importer, 2012

Market Structure

Brewers

Chart – Consumption by Pack Material/Type, 2012

Packaging Trends

Chart – Distribution by Channel, 2012

Chart – Consumption by Price Segment, 2012

Market Valuation and Pricing

Beer Market Valuation (Local Currency), 2011-2013F

Distribution Trends

DISTRIBUTION AND PRICING TABLES

Table 3.9 – Trade Margin Build-Up Model

Table B 3.10.1 – Selected Consumer Beer Prices – Off-Premise, 2011-2013

Table B 3.10.2 – Selected Consumer Beer Prices – On-Premise, 2011-2013

DATA TABLES

Commercial Beverage Consumption Per Capita, Litres, 2002-2013F

Commercial Beverage Consumption Per Capita, % Share, 2002-2013F

Commercial Beverage Consumption Per Capita, Growth, 2002-2013F

Commercial Beverage Consumption, Million Litres, 2002-2013F

Alcoholic Beverage Consumption – Litres of Pure Alcohol (LPA) Per Capita, 2002-2013F

Beer Production/Trade/Consumption, 2002-2013F

Beer Production/Trade/Consumption, Growth, 2002-2013F

Consumption of FABs and Cider, 2000-2013F

Beer Foreign Trade by Country (Imports), 2009-2013F

Beer Foreign Trade by Country (Exports), 2009-2013F

Beer Market Valuation (Local Currency), 2011-2013F

Beer Consumption by Local Definition, 2009-2013F

Beer Consumption by Standard Price Segmentation, 2009-2013F

Beer Consumption by Alcoholic Strength, 2009-2013F

Beer Consumption by Type, 2009-2013F

Beer Consumption by Geographic Scope, 2009-2013F

Beer All Trademarks, 2008-2012

Beer Brands by Local Definition, 2008-2012

Beer Brands by Standard Price Segment, 2008-2012

Beer Brands by Alcoholic Strength, 2008-2012

Beer Brands by Type, 2008-2012

Beer Imported Brands by Origin, 2008-2012

Beer Licensed Brands, 2008-2012

Beer Private Label Brands, 2008-2012

Beer Trademark Owners, 2008-2012

Beer Local Operators, 2008-2012

Beer Leading Brewers/Importers, 2008-2012

Beer Consumption by Pack Mix: Refill ability/Type/Material/Size, 2009-2013F

Beer Distribution: On-Premise v Off-Premise, 2009-2013F

Section 4 Brewer Profiles

BREWER PROFILES

LABATT BREWERIES

Ownership/Shareholders

Company History

Strategic Information

Company Data

Table – Breweries, Capacity, 000s HL

Table – Labatt Full Brand List, ABV%, Pack Type

Table – Labatt Brand Volumes, 2008-2012

MOLSON COORS

Ownership/Shareholders

Company History

Strategic Information

Other Beverage Interests

Company Data

Table – Breweries, Capacity, 000s HL

Table – Molson Coors Full Brand List, ABV%, Pack Type

Table – Molson Brand Volumes, 2008-2012

MOOSEHEAD BREWERIES LTD

Ownership/Shareholders

Company History

Strategic Information

Other Beverage Interests

Company Data

Table – Breweries, Capacity, 000s HL

Table – Moosehead Full Brand List, ABV%, Pack Type

Table – Moosehead Brand Volumes, 2008-2012

SLEEMAN BREWERIES LTD

Ownership/Shareholders

Company History

Strategic Information

Other Beverage Interests

Company Data

Table – Breweries, Capacity, 000s HL

Table – Sleeman Full Brand List, ABV%, Pack Type

Table – Sleeman Brand Volumes, 2008-2012

SMALLER BREWERS

Big Rock Brewery

Creemore Springs Brewery

Mountain Crest Brewing Company

Methodology

Beer Attributes Definitions

Product Definitions

Packaging Definitions

Glossary

Map

List of Tables

Table – Population Size and Growth, 1984-2015F

Table – Economic Indicators, 2004-2014F

Table 1.5.1 – Taxation Base

Table 1.5.2 – Provincial Excise Taxes

Table 1.5.3 – Historical Excise Rates of Beer

Table 1.5.4 – Legal Controls on Beer

Table 1.5.5 – Tax Burden on Beer @ 5% Abv

Table – Beer Definitions by Type – Local Segmentation

Table – Beer Definitions by Type – Standard Price Segmentation

Table – Beer Definitions by Type – Alcoholic Strength

Table – Beer Definitions by Type – Beer Type

Table – Beer Definitions by Type – Local, National and International

Table 3.9 – Trade Margin Build-Up Model

Table B 3.10.1 – Selected Consumer Beer Prices – Off-Premise, 2011-2013

Table B 3.10.2 – Selected Consumer Beer Prices – On-Premise, 2011-2013

Commercial Beverage Consumption Per Capita, Litres, 2002-2013F

Commercial Beverage Consumption Per Capita, % Share, 2002-2013F

Commercial Beverage Consumption Per Capita, Growth, 2002-2013F

Commercial Beverage Consumption, Million Litres, 2002-2013F

Alcoholic Beverage Consumption – Litres of Pure Alcohol (LPA) Per Capita, 2002-2013F

Beer Production/Trade/Consumption, 2002-2013F

Beer Production/Trade/Consumption, Growth, 2002-2013F

Consumption of FABs and Cider, 2000-2013F

Beer Foreign Trade by Country (Imports), 2009-2013F

Beer Foreign Trade by Country (Exports), 2009-2013F

Beer Market Valuation (Local Currency), 2011-2013F

Beer Consumption by Local Definition, 2009-2013F

Beer Consumption by Standard Price Segmentation, 2009-2013F

Beer Consumption by Alcoholic Strength, 2009-2013F

Beer Consumption by Type, 2009-2013F

Beer Consumption by Geographic Scope, 2009-2013F

Beer All Trademarks, 2008-2012

Beer Brands by Local Definition, 2008-2012

Beer Brands by Standard Price Segment, 2008-2012

Beer Brands by Alcoholic Strength, 2008-2012

Beer Brands by Type, 2008-2012

Beer Imported Brands by Origin, 2008-2012

Beer Licensed Brands, 2008-2012

Beer Private Label Brands, 2008-2012

Beer Trademark Owners, 2008-2012

Beer Local Operators, 2008-2012

Beer Leading Brewers/Importers, 2008-2012

Beer Consumption by Pack Mix: Refill ability/Type/Material/Size, 2009-2013F

Beer Distribution: On-Premise v Off-Premise, 2009-2013F

List of Figures

Figure 1: Beer Leading Brewers/Importer, 2012

Figure 2: Beer Consumption by Pack Material/Type, 2012

Figure 3: Beer Distribution by Channel, 2012

Figure 4: Beer Consumption by Price Segment, 2012

Companies Mentioned

LABATT BREWERIES, MOLSON COORS, MOOSEHEAD BREWERIES LTD, SLEEMAN BREWERIES LTD, Big Rock Brewery, Creemore Springs Brewery, Mountain Crest Brewing Company

Read the full report:

Canada Beer Market Insights 2013

http://www.reportbuyer.com/food_drink/alcoholic_drinks/beer/canada_beer_market_insights_2013.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Beer

For more information:

Sarah Smith

Research Advisor at Reportbuyer.com

Email: query@reportbuyer.com

Tel: +44 208 816 85 48

Website: http://www.reportbuyer.com

For the original version on PRWeb visit: http://www.prweb.com/releases/2013/12/prweb11408726.htm


Source: prweb



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