DNS Made Easy Sees 30% Increase in DNS Traffic on Cyber Monday
Traffic analysis by DNS Made Easy shows a 30% increase in DNS traffic this year for Cyber Monday. With a heavy surge in online shopping each year for the holiday season, redundancy and speed are crucial components for a success in sales for online retailers.
Reston, Virginia (PRWEB) December 16, 2013
DNS Made Easy (dnsmadeeasy.com), the leading provider of enterprise IP Anycast managed DNS services, noted a 30% increase in DNS traffic across their IP Anycast network over the course of the holiday weekend ranging from Black Friday to Cyber Monday. The surge in network traffic is a direct result of ecommerce related sales that has been a large part of holiday shopping over the past decade.
According to the National Retail Federation, 77% of US retail companies have fewer than 10 employees and 95% of retail companies have just one location. This means that reliance on Internet related technologies for sales is huge for these small businesses. DNS Made Easy caters to companies of all sizes ranging from small business owners who operate boutique style establishments to major retail corporations. DNS Made Easy offers true enterprise quality services at extremely economical prices to increase ROI (return on investment) for this diverse range of clientele. This is what drives all types of organizations to relay on DNS Made Easy services before, during, and after the busy holiday shopping season. Regardless of a company’s size, a strong, reliable, fast online presence is crucial, especially during the holiday season and the reason why so many online companies chose DNS Made Easy to increase the speed and redundancy of their DNS services.
While the idea of Cyber Monday was invented to urge people to start shopping online back in 2005, there has been a significant increase in reliance upon ecommerce for sales over the past few years in general and Cyber Monday of course, is the biggest ecommerce day of the year. Analysis of this year of Cyber Monday shopping shows retailers experienced a drastic increase in online spending over previous years. In less than a decade sales on this particular day have tripled, and it is estimated that sales will be well over $1.8 billion.
"Online shopping has exploded over the last decade, and it’s only going to become increasingly important with each passing year. That is why we are proud of our redundancy and our speeds – these two things are must-haves for small, medium, and large retail outfits. We hope it is a successful holiday shopping season for our clients, and we are happy to offer them the best DNS services out there," Steve Job, President of DNS Made Easy, said.
To learn more about DNS Made Easy’s services, please visit the company’s website: http://www.dnsmadeeasy.com.
About DNS Made Easy
DNS Made Easy is a subsidiary of Tiggee LLC, and is a world leader in providing global IP Anycast enterprise DNS services. DNS Made Easy implemented the industry’s first triple independent Anycast cloud architecture for maximum DNS speed and DNS redundancy. Originally launched in 2002, DNS Made Easy’s services have grown to manage hundreds of thousands of customer domains receiving well over 8.0 billion queries per day. Today, DNS Made Easy builds on a proud history of uptime and is the preferred DNS hosting choice for most major brands, especially companies that compare price and performance of enterprise IP Anycast alternatives.
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