January 3, 2014
Netflix Users Willing To Exercise More If They Can Binge-Watch Their Favorite Shows
Ranjini Raghunath for redOrbit.com - Your Universe Online
Those back-to-back Mad Men marathon sessions might just help you keep your New Year’s resolution of losing the pounds you packed on during the holidays.In a survey among 1,000 U.S. Netflix users, more than half responded that they were more willing to exercise instead of slacking off on the sofa if they could binge-watch movies or TV shows.
45 percent of respondents also said they would be more motivated to exercise if they were able to watch their favorite TV shows on demand for free while working out. TV sitcoms were the most popular watch-while-you-workout choice, picked by 36 percent of respondents, followed by dramas (27 percent), sci-fi/fantasy (24 percent) and reality shows (20 percent).
In a statement, Netflix said that they were working with famous fitness expert Harley Pasternak to reach out to and inform people about “incorporating entertainment” into their fitness regimen. They also released an infographic titled “Watch It While You Work It” showing how many calories you can burn while watching different shows on Netflix.
One episode of Family Guy, for instance, can help you burn up to 300 calories on the elliptical. An entire season of House of Cards while running on the treadmill at 4 mph might help you burn up to 4500 calories, according to the infographic.
“Not only does it make your workouts easier, but you end up looking forward to them more,” Pasternak said, in a statement. “If you can only watch 'Breaking Bad' when you're on the treadmill, you're going to find yourself wishing there were more hours in the day to workout.”
The survey was conducted through Google Consumer Surveys among 1,000 randomly selected U.S. users.