Industry Analyst Ovum Names Backbase Market Leader for Next Generation Digital Banking Platforms

January 14, 2014

AMSTERDAM, January 14, 2014 /PRNewswire/ –

Ovum has named Backbase as a market leader for next-gen, digital banking platforms and
a must-have for banks’ vendor shortlists.

Backbase announced today that it has been named a Market Leader by Ovum, the renowned
financial services technology analyst. Ovum, who conduct independent research into vendors
operating within IT, telecommunications, and the financial services industry, has
recommended that financials include Backbase on any shortlist when considering digital
banking platforms. The evaluation criteria for the Ovum Decision Matrix for Digital
Banking Platforms, across which Backbase scored exceptionally highly, includes market
impact, business functionality, and product execution. The full report is available for
download via http://downloads.backbase.com/ovum-banking-digital-channel-platform.pdf

http://photos.prnewswire.com/prnh/20121002/567102 )

Ovum defines the Market Leader category as representing “the leading solutions that we
believe are worthy of a place on most technology selection shortlists. The vendor has
established a commanding market position with a product that is widely accepted as

“The Backbase Customer Experience Platform enables banks to create, manage and
optimize their digital customer experiences across multiple devices. It offers a
comprehensive solution with well integrated features for secure application access,
enterprise application integration, cross-device delivery and rendering, pre-built digital
banking widgets, digital marketing, and web content management capabilities. Having Ovum
recognize that and name us market leader is a great accomplishment, and something the
product, and the team behind it really deserve,” said Jouk Pleiter, CEO and Co-Founder of
Backbase. “We have been working incredibly hard to build a product that gives financials
the tools they need to be successful and we will continue to do that. At Backbase we
believe that creating an unbeatable omni-channel customer experience across all devices is
the future of digital banking. Our platform leverages customer data, the FIs’ existing
legacy systems, and combines it all with our next-generation web technologies to create
fresh, dynamic, and engaging presentation layer.”

According to Ovum, “Backbase hits the most important aspects of digital channels,
which are in demand for banks looking for a very modern, agile, and neat solutions.
Backbase allows a rapid time-to-market with its responsive design approach to the digital
channels. With this solution banks are getting a number of features that are well aligned
with current trends in the digital economy, not only allowing for efficient servicing but
also effective sales and marketing actions.”

Backbase is set to have a memorable year, having also been positioned as most
visionary in the Visionary quadrant of Gartner’s Magic Quadrant for Horizontal Portals.

For more information about Backbase visit http://www.backbase.com.



SOURCE Backbase

Source: PR Newswire

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