January 14, 2014
Sprint Abandons ‘One Up’ Early Upgrade Plan
redOrbit Staff & Wire Reports - Your Universe Online
Sprint has quietly announced the end of its One Up upgrade plan, which let subscribers finance their phone over a two-year period and upgrade mid-contract after just one year, and will offer a newly introduced Framily Plan in its place, according to CNET’s Marguerite Reardon.
The move marks an abrupt end to the One Up plan, which the company launched just four months ago, and makes Sprint the first major carrier to ditch its mid-contract upgrade program.
The One Up plan was originally introduced in response to early upgrade programs initially offered by T-Mobile, and later AT&T and Verizon Wireless. Although Sprint’s One Up appeared to offer a better deal than rival plans, the carrier struggled to win over new customers due to network upgrade delays that limited available data speeds in many markets.
During last week’s Consumer Electronics Show in Las Vegas, Sprint introduced its new Framily Plan, which offers a discount to subscribers for adding friends and family members to their existing plan. The more people that are added to the plan, the larger the discount.
T-Mobile answered the following day by introducing a new program that pays early termination fees of up to $650 for customers who make the switch to their network.
Sprint’s Framily plan begins at $55 per month for unlimited voice, text, and 1GB of data. The cost is reduced by $5 per month for each person added to the plan, with a maximum monthly discount of $30 per line. Unlimited data, with the option for yearly upgrades, is offered at $20 per month per line.
"We are always evaluating our programs and offerings to determine how best to meet the current needs of our customers," a Sprint spokesperson told PCMag's Angela Moscaritolo.
"We believe the new Sprint family plan offers our customers even greater value and even better options [than One Up] such as each family member having the ability to customize his or her own plan to meet their own individual needs."