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‘Digital Backpack’ Launched to Solve Back Problems in Half of UK’s Children

January 28, 2014

LONDON, January 28, 2014 /PRNewswire/ –

A new ‘digital backpack’, called HappyBird, has been launched to help solve back
problems found in up to fifty per cent of children in the UK as a result of carrying heavy
schoolbags and books.

The concept, which comprises of a tablet, Bluetooth pen, and carry case, weighs 94%
less than the average schoolbag – found to weigh two stone – and provides students with
access to millions of ebooks and apps to help improve learning performance.

The launch follows a series of claims made by the NHS that ‘back pain in secondary
school age children has been linked to heavy schoolbags and backpacks’. Sean McDougall, a
health expert at leading charity, BackCare, says: “Heavy backpacks are deforming children
as growing numbers suffer irreversible back problems.”

Available for GBP69, HappyBird is the brainchild of new tech start-up, Angel Digital,
who launched the product as part of its wider vision to enhance the learning experience of
young people and provide greater accessibility to tablets.

Jackson Anni, HappyBird co-founder, said: “HappyBird improves both the health of
school, college and university students in the UK, as well as their learning experience
and performance.”

“HappyBird is the first in a series of products to help us realise our vision of a
world where companies and governments work more closely together to improve the education
system via the use of digital tools and technology.”

Following feedback from student and teacher pilot tests at some of the UK’s leading
primary schools and universities, including the University of London, London School of
Economics and Imperial College London, HappyBird is set to improve classroom learning
experiences, as well as save some university students nearly 20 hours study time per week
and up to GBP460 per year on the cost of textbooks.

Janet Johnson, a Teaching Assistant at St Luke’s Primary School in London, said: “With
the tens of thousands of education and tutoring apps on HappyBird, teachers can foster
interactive learning and tailor learning to an individual style instead of a
one-size-fits-all approach.”

Thibault Lavabre, an economics student at the London School of Economics, added: “On
my calculations, I anticipate HappyBird will save me nearly 20 hours in misdirected study
time per week and GBP460 a year by enabling me to purchase ebooks as opposed to the
traditional paper format.”

HappyBird’s 8-inch tablet runs on Google’s Android operating system. Its Bluetooth pen
also connects pen and paper to the tablet in real-time, allowing the user to annotate work
and send messages to friends.

The HappyBird tablet is also recyclable, so if a user accidentally damages the tablet,
they can send it to a local recycling bank where a tablet insurance voucher will be issued
towards the cost of a replacement.

Mr. Anni added: “We believe we’ve developed a fantastic product and are encouraging
those who feel the same to support our Thunderclap campaign (http://thndr.it/1iHUD0J)
or visit iamhappybird.com [http://iamhappybird.com ] for further information.”

A video with further details about the product can be seen at:

http://youtu.be/GliU3rs13gg.

HappyBird Key Features:

        - AML8726-MXS Dual Core ARM Cortex A9 /1.5GHz
        - Mali TM-400 GPU
        - Android 4.1
        - Built-in 1G Memory
        - 8 Inch TFT, 1024cross768 (WSVGA -screen)
        - Front Camera 0.3MP; Back Camera 2.0MP
        - 8GB; Support Micro SD Expansion (32GB)

Notes to editors

About Angel Digital:

Angel Digital is an Australian manufacturer and retailer of consumer electronics. The
company, incorporated in 2013, delivers products to customers in Australia, United
Kingdom, Belgium, Finland, France, Hong Kong, Ireland, New Zealand, Singapore, Spain, and
the US. The company sells android-based gadgets directly to consumers through
iamhappybird.com and operates under the Happybird brand.

Independent research:

        - Half of all children suffer back pain by the age of 14 and doctors are
          reporting a rise in cases of spinal abnormalities in pupils, including disfiguring
          curvatures known as scoliosis:

http://www.dailymail.co.uk/news/article-2114118/Heavy-school-bags-deforming-children-growing-numbers-suffer-irreversible-problems.html

        - Back pain in secondary school age children has been linked to heavy schoolbags
          and backpacks as well as ill-fitting classroom seating:

http://www.unhs.co.uk/unhs/your-health/health-advice/backpain.aspx
        Media contact information
        Briony Chappell
        Bell Pottinger Wired
        +44(0)20-7861-2484
        bchappell@bell-pottinger.com

SOURCE HappyBird


Source: PR Newswire



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