Internet plans are confusing to most Canadians, TekSavvy survey reveals
New web application helps make selecting the perfect Internet plan
CHATHAM, ON, Feb. 5, 2014 /CNW/ – More than half of Canadians don’t have
a clear understanding of their Internet plans, according to a recent
survey* from TekSavvy Solutions Inc., one of Canada’s leading independent telecommunications service
providers. In addition, 67 per cent of respondents believe Internet
plans in Canada are too expensive.
The survey, commissioned by TekSavvy and conducted by IDC Canada, polled
Canadians from September to October 2013. Survey results also found:
-- Pricing is a key priority for Canadians. Of those polled who have switched Internet providers, 60 per cent citied price as the reason for their switch -- 30 per cent of Canadians have switched Internet service providers due to poor customer service -- One third (32 per cent) of respondents were unsure of how much bandwidth they need to support their online activities on a monthly basis -- Only one quarter (24 per cent) of Canadians keep track of their bandwidth usage; men in particular keep tabs on their monthly bandwidth usage (32 per cent), more often than women (17 per cent) -- 11 per cent of respondents didn't know what "bandwidth" is
“These survey results highlight that many Canadians don’t have a clear
understanding of their Internet plans, or which plan is right for
them,” said Pierre Aube, COO of TekSavvy. “We understand that choosing
the right Internet plan is important and should be a painless process.
At TekSavvy, we bring Canadians simple, fairly priced Internet packages
with no contracts or hidden fees. We are committed to providing
transparency and clarity to customers so they can be more informed and
in control of their Internet data plan.”
In light of the survey’s findings, TekSavvy has developed a new web
application to simplify the process of selecting the right Internet
plan based on individual households’ Internet usage patterns. By
answering a few simple questions about how their household uses the
Internet, consumers can easily determine which Internet plan best meets
their needs. Find out how by visiting www.teksavvy.com/find-your-plan.
An infographic highlighting the survey’s key results can be found here: www.go-teksavvy.com/infographic.html.
* The online survey of 1,500 Canadians, 18 years of age or older, was
completed during October 2013 by IDC Canada. A probability sample of
the same size would yield a margin of error of +/- 2.5 per cent, 19
times out of 20.
About TekSavvy Solutions Inc.
TekSavvy Solutions Inc (TSI), is one of the leading independent
providers of telecommunications services in Canada. Founded in 1998,
TSI provides residential, business and wholesale Internet and phone
services in Canada. Today, TSI’s services are used by tens of thousands
of Canadians. Based in Chatham, Ontario, TSI operates offices in
Chatham and Ottawa. TSI is a privately held company that is in the
forefront of protecting Canadian consumers’ rights online. For more
information, visit www.teksavvy.com. We’re Different. In a Good Way.
SOURCE TekSavvy Solutions Inc.