February 11, 2014
Video Game Streaming Site Surpasses Facebook In Peak Traffic Totals
Lee Rannals for redOrbit.com - Your Universe Online
A startup online company that allows players to watch live streams of video gamers 'killing it' has surpassed Facebook in peak traffic rankings.A new report published by Wall Street Journal, using statistics from DeepField, a cloud and network infrastructure, found that Twitch passed up Hulu and Facebook for US peak Internet traffic. The video game streaming company now sits behind good company in rankings: Netflix, Google and Apple.
"It's wonderful validation that Twitch is now officially playing in the big leagues. Apple, Hulu, Valve, Netflix, Amazon and the like are awesome company to keep," Twitch's VP of Marketing Matthew DiPietro told onGamers. "Of course this is something our engineers have known for some time, since they are actively scaling our infrastructure to meet the intense demand growth curve. We're laser-focused on that which is no small task!"
In January Twitch released some statistics from its 2013 year, showing that users watched 12 billion minutes of video per month and the site boasted over 45 million unique viewers per month. The statistics also highlights how Twitch featured 900,000 broadcasters each month, and 6 million total videos per month.
"We receive a significant amount of traffic from the major esports events and nobody really comes close to us in terms of audience size in that market, but it's the presence of the rest of the video game ecosystem, spanning casual gamers to developers, publishers, and media, that create the real magic. It's a safe [sic] to say Twitch is the central hub for the entire video game industry to share their passion for games,” DiPietro told onGamers.
According to the website, the average user on Twitch is 21-years-old and spends 99 percent of his/her time watching live streams. The site also said that 61 percent of users chat with the community and 25 percent just broadcast gameplay.
“When video game historians look back on gaming a decade from now, 2013 will be the year they cite as the tipping point of streaming,” DiPietro told onGamers in January. “Every major event, publisher, developer, and media outlet in the gaming industry had a presence on Twitch, and streaming became an ever-present piece of the gaming experience. And it’s only going to get bigger."
The latest offerings by Microsoft and Sony have allowed players to stream their game-play live, which is a feature that has been restricted to PC gaming before. The latest news of this bump is due to these new Xbox and Playstation features. DiPietro told The Verge that about 20 percent of broadcasters are now coming from the PlayStation 4, Sony’s newest gaming platform.
Twitch said it will be upgrading its servers so it has enough capacity to handle the larger audience its gathering. Dipietro said Twitch just finished expanding its Chicago site and Stockholm site by 400 percent, and it is planning to do the same in Russia, Korea and Brazil.
Image Below: Graph showing peak Internet traffic from top sites as of the week ending February 3. Data Source: DeepField.com