Concise Analysis of the International Digital Signage Systems Market

February 12, 2014

DUBLIN, Feb. 12, 2014 /PRNewswire/ –

Research and Markets



) has announced the addition of the

“Concise Analysis of the International Digital Signage Systems Market”

report to their offering.

(Logo: http://photos.prnewswire.com/prnh/20130307/600769)

This research service covers the global market for digital signage systems. Detailed global market trend analysis, including market drivers, market restraints, technology trends, vertical analysis, and pricing analysis are provided in this research.

Detailed unit shipment and revenue forecast is provided for the total market, digital signage displays market, digital signage media players market, digital signage software market. The global market has been segmented as North America, Latin America, Asia-Pacific, and Europe, Middle East and Africa (EMEA). Competitive landscape, in terms of major participants and market share analysis, is provided.

Key Questions This Study Will Answer

    --  Will the market continue to grow at its present high rate? Will growth
        slow down as the industry matures over the long term, especially in the
        developed markets?
    --  Where does digital signage systems technology stand today? What are the
        primary challenges faced by vendors and new network owners in this
        market? What are the drivers and restraints for growth?
    --  How are the existing competitors structuredin both the displays and
        software categories? Are there too many competitors at present? Are they
        well positioned to meet the needs of current and future customers?
    --  Will there be further consolidation over the next 4-5 years? Will the
        market continue to be attractive for mergers and acquisitions?
    --  What are the major vertical markets under consideration? What are the
        revenues from each category, namely retail, transportation, hospitality,
        corporate, education, and government?
    --  What are the revenue breakups by geographical regions including North
        America, EMEA, Asia-Pacific, and Latin America? Which are the fastest

Summary of Key Findings

    --  Digital Signage should be marketing-driven as opposed to an IT-driven
        tech project. Content strategy is critical to the success of the
    --  Advertisers and network owners are attracted by greater targetability,
        branding opportunities, and interactivity offered by digital signage
    --  The software segment is the most fragmented; the top 5 participants are
        expected to aggressively compete for the market leadership via product
        innovation, geo expansion, and mergers and acquisitions (M&As).
    --  Networks purely based on selling ads are challenged in the short term
        due to tough economic conditions; a hybrid business model that includes
        elements of branding/ entertainment/information is less vulnerable.
    --  The market has grown well past the billion dollar mark, led by the
        emergence of turnkey solution providers in every region; synergistic
        partnerships are the key to success.

Key Topics Covered:

1. Executive Summary

2. Market Overview

3. Total Digital Signage Systems Market

4. Digital Signage Displays Breakdown

5. Digital Signage Software Breakdown

6. Digital Signage Media Players Breakdown

7. Hot Company Watchlist

8. The Last Word

9. Appendix

For more information visit http://www.researchandmarkets.com/research/rh6sp8/analysis_of_the

Media Contact: Laura Wood , +353-1-481-1716, press@researchandmarkets.net

SOURCE Research and Markets

Source: PR Newswire

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